Purpose of this report is to analyse the marketing mix of Dabur Chyawanprash. The report also enlists various recommendations based on BCG Growth ShareMatrix analysis, Product Matrix Expansion Grid, SWOT Analysis etc.
OBJECTIVE OF THE STUDY
Situation of dabur has bein analysis using 4c frame work . 4c stand for customer , company ,competitor and context.
Company analysis of Dabur India Limited
Dabur India Ltd is one of India’s leading FMCG Companies with Revenues of US$1 Billion (over Rs 5,000 Crore) & Market Capitalisation of US$4 Billion (Rs 20,000 Crore). Building on a legacy of quality and experience of over 127 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company
The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers. Dabur is an investor friendly brand as its financial performance shows. There is an abundance of information for its investors and prospective information including a daily update on the share price (something that very few Indian brands do). There’s a great sense of responsibility for investors’ funds on view. This is a direct extension of Dabur’s philosophy of taking care of its constituents and it adds to the sense of trust for the brand overall
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