AGENDA : AGENDA Dabur – The Brand Product Offerings Brand Equity-Analysis Brand Equity Why Restructuring? Branding strategy SWOT Analysis Marketing Mix Slide 2: Dabur India is the 4th Largest FMCG Company in India Legacy of over 100 years Strategic Business Units in Health care‚ Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla‚ Dabur Chyawanprash‚ Real‚ Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countries
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Question1. Describe the concept of vision in an organisation with example. How is it different from mission statement ? A vision statement is a vivid idealized description of a desired outcome that inspires‚ energizes and helps you create a mental picture of your target. It could be a vision of a part of your life‚ or the outcome of a project or goal. Vision statements are often confused with mission statements‚ but they serve complementary purposes. Examples of vision statement The nature
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Is Profit Maximisation always the major objective of a firm? The production of goods and services in our economy today takes place within organisations‚ whether in the centrally planned economy or free market economy. Any firm within these societies all have the same tendencies to acquire a successful business. Attaining this succession through mission statements‚ goals and objectives is simultaneous through all businesses. Changes in these objectives can have forcible effects on the decisions
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Impact of stress on employee work profile By Harshini Sandadi Enrollment no-A30601912032 1. Introduction to study: Human resource is a set of individuals who make up workforce of an organization‚ business or an economy Stress is a universal element experienced by employees around the globe. Stress has become major problem for employer particularly in developing nations where the employer doesn’t realize the impact of stress on employee performance. 2. The problem statement: * Depression
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EQUAL OPPORTUNITIES Dabur is committed to promoting diversity among teams in the broadest sense possible (in terms of gender‚ age‚ training‚ origins‚ disability‚ etc.) in order to improve performance and become increasingly innovative and competitive. The organization does not employ nor encourages forced‚ bonded or child labour and conducts proper checks and audits to ensure that their contractors follow their example. At Dabur‚ all employees are of equal value. Nobody shall be discriminated at
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FORTIFY PAP Category for Mosquito Repellents Objectives of Research The major objective of the research is to:- * Identify touch points for reaching the consumers. * How to create relevance for PAP category. * Identify the barriers for usage of Odomos. Data Sources To collect the data we followed primary research method to collect data. Primary Data Questionnaire Survey Structured Personal Interview Questionnaire Design Sample Design My sample size consist of
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Project Report On “Dabur India Limited” Submitted To: Prof.Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today‚ Dabur has a turnover of Rs.1899.57 crores. The market penetration of Dabur is of about 1.5 million retail outlets all
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New appraisal pill for Dabur staff Writankar Mukherjee‚ TNN Apr 22‚ 2008‚ 12.00am IST KOLKATA: FMCG major Dabur India is going to revamp its appraisal policy for 2‚600-odd employees across the country. The company has decided to move beyond plain-vanilla annual increments to a system of continuous employee reward. The move has been undertaken based on recommendations from noted HR consultant Hewitt Associates. There will also be spot awards to recognise employees on the spot at any time‚ for
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DABUR INDIA LTD. - GLOBALIZATION CASE ANALYSIS ECONOMIC ANALYSIS FOR BUSINESS DECISIONS (EABD) CASE SYNOPSIS Set in June 2007‚ the case is about an Indian enterprise attempting what few other consumer packaged goods (CPG) companies from emerging markets have attempted to do i.e.‚ move beyond national geographical boundaries to the global arena. In most emerging markets‚ including India‚ CPG is a local business characterized by indigenous players aspiring to rule at provincial levels. Very
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Dabur India - Working Capital and Cost Management Dr. Narender L. Ahuja‚ Institute for Integrated Learning in Management‚ New Delhi‚ India Ms. Sweta Agarwal‚ Institute for Integrated Learning in Management‚ New Delhi‚ India ABSTRACT After running as a family business for over 100 years‚ when in late 1990s the management of the Dabur was handed over to a team of professional managers‚ the new management faced a gigantic task of improving performance in several critical areas. In particular
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