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    HALINA MOUNTAIN RESORT – A JULY 1977 SUMMARY OF THE CASE Victor Herrera‚ chairman of the board of Blue Heights Realty and Development Corporation‚ was anxious to launch his first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank which he applied for a P1.3 million loan

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    HALINA MOUNTAIN RESORT ( A ) I. SYNOPSIS- Summary of the case In July 1977‚ victor Herrera‚ chairman of the board of blue heights Realty & Development Corporation was anxious to laugh his company’s first big project. A mineral hot spring resort at Bucal‚ Calamba‚ Laguna. The major piece of asset which the company owned was a 2.2 hectare land in Bucal‚ calamba Laguna. Herrera inherited 1.5 hectares of the land from his father in 1974. In may 1977‚ Victor Herrera Sr. wrote the ministry of tourism

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    first project‚ Halina Mountain Resort. 2. VIEWPOINT Victor Herrera‚ the chairman of the board. 3. MAJOR POLICY STATEMENT Blue Heights Realty and Development Corporation was organized to own‚add‚ improve and manage any real estate acquired. The chairman‚ Mr. Victor Herrera‚ Sr. was from a respectable commodities trading firm in Makati. He was on semi-retirement so he wanted to leave something for his family and it is Halina Mountain Resort‚ a first-class mineral hot-spring resort project. The

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    TITLE OF THE CASE: Halina Mountain Resort (A) TIME CONTEXT: 1977 SUMMARY: Victor Herrera‚ chairman of the board of Blue Heights Realty & Development Corporation‚ desired to launch his company’s first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna named Halina Mountain Resort (A). He wanted to make it as “something he could leave for his family”. Blue Heights Realty & Development Corporation was organized in October 1976 attached in owning‚ improving and managing real estate;

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    Title Case: Halina Mountain Resort (A) Overview: In July 1977‚ Victor Herrera‚ chairman of the board of Blue Heights Realty and Development corporation‚ was anxious to launch his company’s first big project‚ a mineral hot spring resort at Bucal‚ Calamba ‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank from which he applied for a P1

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    his company’s first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna named Halina Mountain Resort (A). He wanted to make it as “something he could leave for his family”. Blue Heights Realty & Development Corporation was organized in October 1976 attached in owning‚ improving and managing real estate; it is considered a stable company with authorized capital stock of P1 M and paid-up capital of P900T. The proposed resort was planned to establish to their 2.2 hectare land in

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    ASSESSMENT OF THE EFFECTIVENESS OF PROMOTIONAL MATERIAL ON SELECTED FINE DINING RESTAURANT IN PACO‚ MANILA THE PROBLEM AND ITS BACKGROUND INTRODUCTION Superb and highly class restaurant today makes dining an appetite on a cost which gives customer a satisfying environment of its stylish and elegant place‚ a well prepared menu of its kind and the ambience of eating like a royalty. Today eating in a fine dining restaurant meant only for special occasions unlike

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    Age Frequency Percentage 26 - 30 2 5.71 31 - 35 5 14.28 36 - 40 12 34.28 41 years old and above 16 45.72 35 100 Gender Frequency Percentage Male 9 25.71 Female 26 74.29 35 100 Position Frequency Percentage Owner 5 14.29 Manager 30 85.71 35 100 Nature of Ownerships Frequency Percentage Single/Sole proprietorship 5 14.29 Partnership 35 85.71 35 100 Years of Operation Frequency Percentage 1-2 20 57.14 3-4

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    Case Analysis: Halina Mountain Resort (B) Time Context September 1981 Abstract ▪ Halina Mountain Resort‚ a family owned business‚ had been picking up during 1980 though it suffered a net loss of P335‚ 499.69 as shown in the financial performance of Blue Heights Realty and Development Corporation. ▪ Halina Mountain Resort is manage by Jun Herrera‚ son of the owner Victor Herrera together with his cousin Benjamin Estacio that acts as resort manager. ▪ Majority of the 32

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    HALINA MOUNTAIN RESORT A Case Study Submitted By: Richmond L. Chua Subject: MG11A Section: 1D (4-6pm) Summary Halina Mountain Resort I. Statement of the Objective The objective of the study is to gain broader views on the analysis of the subject’s (Halina Mountain Resort) vital components and areas which are directed towards the success of the company’s establishment. In this study‚ certain factors are taken into consideration to determine whether changes or improvements

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