halina mountain resort

Age
Frequency
Percentage
26 - 30
2
5.71
31 - 35
5
14.28
36 - 40
12
34.28
41 years old and above
16
45.72

35
100

Gender
Frequency
Percentage
Male
9
25.71
Female
26
74.29

35
100

Position
Frequency
Percentage
Owner
5
14.29
Manager
30
85.71

35
100

Nature of Ownerships
Frequency
Percentage
Single/Sole proprietorship
5
14.29
Partnership
35
85.71

35
100

Years of Operation
Frequency
Percentage
1-2
20
57.14
3-4
12
34.28
5-6
2
5.71
7-8
1
2.85
9-10

11 years and above

100

Membership/Lingkages
Frequency
Percentage
Local Travel and Tours
35
20
Provincial Travel and Tours
35
20
Regional Travel and Tours
35
20
National Travel and Tours
35
20
International Travel and Tours
35
20

175
100

Accreditation
Frequency
Percentage
DOT
35
50
DFA
35
50

70
100

Services Offered Frequency
Percentage
Ticketing
35
33.33
Tours
35
33.33
Facilitation
35
33.33

105
100
Others Allied ervices

Transfortation
35
50
Travel Insurance
35
50

70
100

Preference of Hiring Employees
Frequency
Percentage
Tourism related courses
35
50
Business related courses
35
50

70
100

Travel Trade Training Attended by the Employees
Frequency
Percentage
Intranet Trainings
35
25
Basic Travel and Tours Operation
35
25
Sales and Marketing
35
25
Frontline Service
35
25

140
100

The Problems Encountered by Travel Agencies
Frequency
Percentage
Lack of adequate knowledge and skill staff
2
14.28
Personal and Professional behaviours of employee
2
14.28
Very High taxed improsed by the government
35
14.28
Tremendous quality of papers used and wasteful printings for travel packages and iteneraries
35
14.28
Cybermediaries/online booking of prospective customers
35
14.28
Possible price war if the number of travel agency increases at the vicinity of the business location
35
14.28
Confirmation of booking from supplier (no direct access to supplier of tourism related establishedments)
35
14.28
Demanding clients (clients behavior)
35
14.28
Lack of clients papers/documents (discrepancy of details/no details)
35
14.28
Travel agency was blame by the customers regarding failures in tourism-related establishments
35
14.28

249
100

The Prospects of the Travel Agencies (Competitive Advantages)
Frequency
Percentage
Continuos training of staff
35
20
Designing of attractive packages
35
20
Market segmentation
35
20
Promoting services though tri-media campaingn
35
20
Special offers of regular customers
35
20

175
100

Technology
Frequency
Percentage
Acquire latest equipments and gadgets for faster and better operations
35
20
Additional intranet system
35
20
Applying e-commerce to the business transactions
35
20
Computerization of operations for immediate access to world wide travel information
35
20
Video conferencing will be used to transact business
35
20

175
100

Formula:

P = F x 100 = N

P = Percentage
F = Frequency
100 = Constant Value