Halina Mountain Resort a

Topics: Customer, Capital, Strategic management Pages: 3 (732 words) Published: August 22, 2010
TITLE OF THE CASE: Halina Mountain Resort (A)

Victor Herrera, chairman of the board of Blue Heights Realty & Development Corporation, desired to launch his company’s first big project, a mineral hot spring resort at Bucal, Calamba, Laguna named Halina Mountain Resort (A). He wanted to make it as “something he could leave for his family”. Blue Heights Realty & Development Corporation was organized in October 1976 attached in owning, improving and managing real estate; it is considered a stable company with authorized capital stock of P1 M and paid-up capital of P900T. The proposed resort was planned to establish to their 2.2 hectare land in Bucal, calamba, Laguna. The land was composed of 1.5 hectare Victor inherited from his father in 1974 and the other 700T hectare which he purchased from his commission from commodities trading. Upon the proposal of the project, Victor asked his son Victor Jr. to make a survey and gathered enough data and information about the vicinity and its rival resort. Also, he made an application with the Ministry of Tourism requesting the approval for the establishment of the resort stating his reasons for going into the resort trade. And lastly, he made a loan application for a P1.3 M with Far East bank and Trust Company however, there is no assurance if it would recognize the merit of his proposal, with a complete paper requirement, Herrera strongly believed that his project is viable & attractive and their reports are unbiased. The only problem would be the approval of his loan application with the Far East Bank and Trust Company.

I.Statement of the Problem
To acquire enough financial resources to continue his resort project

II.Central Problem
How would Victor Herrera and his Company can acquire enough financial resources to continue his resort project?

III.Areas of consideration (SWOT analysis)
1.Facility innovation Skills
2.Better service quality relative to rivals.
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