Journal of Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking
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Running Head: Can Religious and Political Groups Combine? page 1 Denise Rodriguez Can Religious and Political Groups Combine? Eng 122 Composition II Instructor Schmidt 5/6/2013 page2 Outline I. The balance of politics and spiritual groups i. Can Spiritual groups and politics be combined? ii. Can politics and spiritual groups balance together? II. The combination of political and religious groups. i. How politics can affect a
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Integrated Curriculum Defining integrated curriculum has been a topic of discussion since the turn of the 20th century. Over the last hundred years‚ theorists offered three basic categories for interdisciplinary work; they defined the categories similarly‚ although the categories often had different names. Integration seemed to be a matter of degree and method. Integration: The unification of all subjects and experiences. There I have defined three approaches to integration a) Multidisciplinary
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As the political campaign manager for Oprah’s Presidential campaign in 2012‚ I follow the five basic management functions: planning‚ leading‚ organizing‚ control‚ and staffing. Each of those functions will be important roles to the different divisions I have created. The staff and volunteers that will help the campaign are hard working people that enjoy working‚ have self-control and are trustworthy‚ like Theory Y people. All decision-makings will be a team effort. Meaning each department is able
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Sublevel caving techniqueSimplicity and low cost are the essence SUBLEVEL CAVING TECHNIQUE SIMPLICITY AND LOW COST ARE THE ESSENCE Author: Partha Das Sharma‚ B.Tech(Hons.) in Mining Engineering‚ E.mail: sharmapd1@gmail.com‚ Blog/Website: http://miningandblasting.wordpress.com/ 1. Introduction - Sublevel caving is usually carried out when mining of the orebody through an open pit method is no longer economically feasible. Mining now proceeds underground‚ underneath the open pit. At first‚ both
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Case 1 Integrated Logistics Overview This case finds Tom Lippert‚ sales representative for DuPont Engineering Polymers (DEP)‚ in a situation common to today’s competitive sales environment. His company‚ as a supplier to a major manufacturer (GARD)‚ is faced with changing times. GARD is in the midst of a “changing of the guard” as Mr. Lippert’s long-time contact‚ Mike O’Leary‚ retires. O’Leary’s successor‚ Richard Binish‚ brings a new set of supplier expectations to the fore of GARD’s
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bomb‚ and improved aircraft. The increase in workforce and ability to construct vehicles and weapons quickly brought on creative techniques of warfare‚ often based on each nation’s ethic‚ particularly the kamikaze suicide attacks which spawned from the Japanese thought of no-surrender and a policy of fighting to the “bitter end”( Dower 103). Overall‚ because the campaign was made in a last resort attempt to turn the war around( Jacobsen 285)‚ the United States military was caught off guard and was
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The purpose of the lesson plan is for fourth graders to closely read both fiction and nonfiction text to find the definitions of unfamiliar words they encounter. According to the Common Core Standards‚ fourth graders should be able to use context to determine the meaning of a word. Students will do this by using context clues to help them define unfamiliar words that come up as they read. The strategy of context clues is important because students use the words that they already know and their background
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PURPOSE: The campaign advertisement is not selling a specific item‚ but is rather trying to encourage people to help out and donate to RSPCA. It is also made to create awareness of the foundation (RSPCA) and of the cruelty and harm that can happen to animals. The campaign uses shock tactic that is a very successful and clever way to advertise. This way of advertising makes people feel so disturbed when they watch it‚ that they feel like they have to do something. These tactics are not successful
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Reflection Paper: Integrated Marketing Communications Part II Althea Almendras - Gallardo September 22‚ 2012 How successful is the traditional advertising campaign nowadays? Many products still use the traditional and very costly method of advertising - using celebrity endorsers. This may catch attention to engage the customer on his initial consideration to purchase the product/service but does not guarantee repeat purchase. A great example would be Fit N Right – as a consumer looking
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