1. Abstract Language: Language describing ideas and qualities rather than observable or specific things‚ people‚ or places. 2. Alliteration: The repetition of initial consonant sounds‚ such as "Peter Piper picked a peck of pickled peppers." 3. Allusion: A reference contained in a work 4. Ambiguity: an event or situation that may be interpreted in more than one way. 5. Analogy: a literary device employed to serve as a basis for comparison. It is assumed that what applies to the parallel situation
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CAPITULO 17. DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Marketing Communications. Are the means by which firms attempt to inform‚ persuade‚ and remind consumers –directly or indirectly- about the products and brands they sell. In a sense‚ marketing communications represent the “voice” of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications mix. Consist of 8 mayor modes of communications:
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Monitoring and evaluating knowledge management strategies Nature does not measure. Nature recognizes patterns. (Senge) IKM Background Paper October 2009 Joitske Hulsebosch‚ Mark Turpin and Sibrenne Wagenaar IKM Background Paper‚ Monitoring and evaluating knowledge management strategies. October 2009. About IKM Emergent In April 2007‚ a five-year research programme was approved for funding by the Directorate General for International Cooperation (DGIS)‚ which is part of the Dutch Ministry
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Separation techniques are an important part of chemistry. However‚ their importance is not just limited to chemistry; they are also used in our daily lives. Separation techniques are methods used to separate and/or purify mixtures. There are many kinds of separation techniques that are used in our day to day life‚ such as filtration‚ Centrifuging‚ Decanting‚ fractional distillation and sieving. Each of these methods has their own specific uses in our daily lives which make our chores much easier
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Appropriate and Inappropriate Uses of MBTI The MBTI test results can be used in almost every type of work. Employers can use employees results to place the employee based on ability to solve problems‚ communication skills‚ marketing traits and other important factors. The results of these tests are derived from employees’ personal preferences rather than their abilities in order to place them in comfortable environments to increase their productivity. In addition‚ businesses use these MBTI test
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Integrated Case 8-23 Merrill Finch Inc. Risk and Return Assume that you recently graduated with a major in finance. You just landed a job as a financial planner with Merrill Finch Inc.‚ a large financial services corporation. Your first assignment is to invest $100‚000 for a client. Because the funds are to be invested in a business at the end of 1 year‚ you have been instructed to plan for a 1-year holding period. Further‚ your boss has restricted you to the investment alternatives
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“Essay topic 2 dvertisements that engage consumers on emotional levels will be most effective. Discuss.” Discuss - “Talk or write about (a topic) in detail‚ taking into account different ideas and opinions” Advertisements that engage consumers on emotional levels will be most effective. Discuss. Skeleton reading list: Albers-Miller N D and Stafford M (1999) An international analysis of emotional and rational appeals in services versus goods advertising Journal of Consumer Marketing Vol 16 No
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My specific field is Biblical Studies and my principal research interest is the function of culture in resisting oppression. I am interested in how oppressed groups in biblical contexts as well as in contemporary milieus are psychologically affected by physical and social oppression; oppression’s impact on consciousness‚ memory and identity; and how oppressed subjects resist oppressive groups and societies. More specifically‚ I am concerned with the consequences of internalized oppression‚ which
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A Cost Leadership Strategy is based on the concept that you can produce and market a good quality product or service at a lower cost than your competitors. These low costs should translate to profit margins that are higher than the industry average. Some of the conditions that should exist to support a cost leadership strategy include an on-going availability of operating capital‚ good process engineering skills‚ close management of labor‚ products designed for ease of manufacturing and low cost distribution
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LANGUAGE TECHNIQUES 1- Onomatopoeia‚ Sounds like what it refers to eg. Pop‚ Bang etc. 2- Generalization‚ Doesn’t allow for individual difference. 3- Assonance‚ Repetition of vowel sounds eg. Slow road to no ware 4- Descriptive‚ Describing. 5- Paradox‚ Contradiction seemingly false at first but is found latter to be a truth. 6- Instructive‚ Inform/enlighten/instruct. 7- Euphemism‚ Acceptable/mild expression for something not very nice eg. Instead of died- Moved on to a better place. 8-
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