Political Campaign

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• Public Relations in Political Campaigns Essay

  ...Public Relations has a lot to offer, and political campaigning has a lot to learn. Campaigning, especially when it comes to politics, can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman, who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations, and without this flow of communication one fails to realize the importance of knowing and understanding the public’s perception. While on the subject of PR, it won’t be odd to speak about Barry Epstein president and CEO (chief executive officer) of Barry R. Epstein Associates, Inc. It is a public relations firm, which provides professional PR and marketing services (the winner of Bernays Award for best public relations campaign). Mr. Epstein has experience with many successful political campaigns, including State Senator Ted Deutsch and State Reps. Irv Slosberg, Curt Levine and Suzanne Jacobs. He never underestimates the power of excellent PR, making his personal motto: “Public Relations is the enemy of anonymity!” The Internet has forever changed the way candidates campaign. Now millions of people can voice their opinions in blogs, watch instant replays of speeches on YouTube and follow paparazzi-style coverage for further scrutiny....

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• The Involvement of Mass Media in Political Campaigns Essay

  ...There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when in reality they are trivial concerns. Elections often become popularity contests because of the polling that is done by newspapers and TV news programs prior to the actual voting. Politicians then can have a difficult time guiding voter's opinions on their concerns. Commercial advertisements used in political elections are used to get voters to take the position of a certain politician. The commercials want to apply that one candidate is better than another and it is vital for the viewer to vote or not vote for that candidate. However, sometimes these commercials make false claims and this can make it complicated for voters to choose the Celentano 2 right candidate. For voters, making a wrong decision during an election can sometimes have serious consequences. However, not all advertising has an adverse effect on elections. Some advertisements can become very useful to the voters by telling them about the candidates and informing them about what is at stake...

  1324  Words | 4  Pages

• Media Effect on Presidential Campaign Essay

  ...Media Effect On Presidential Campaign The mass media communication industry is a multi-billion business. On average, American people watch about 1,550 hours of television, listen about 1,200 hours of radio and spend about 180 hours reading newspapers each year. In 1990s, as the innovation of computer and the Internet started to spread around the world, Internet usage has grown rapidly to play an important role on citizens’ public life. In 2012, the US citizens have spent almost as many hours online as they watch television. Given our media-saturated lives, it is likely to generate most of our attitudes a result of media consumption. Early empirical studies of mass media influence called “agenda setting”, done by Maxwell McCombs and Donald Shaw in the 1960s, claimed that “media are able to shape the contents of what the public thinks about specific political figures and events, as well as the importance they assign to specific types of politics and positions.” As a consequence of the awareness of media influence, during 2012 presidential campaign, President Obama and Mitt Romney spent about $2 billion on TV advertising, making it the most expensive election in the US history. Also, the amount of Internet advertising spent on presidential election has increased from $22 million to $159 million from 2008-2012, thereby ensuring  most of the online users to see political ad popping up on every website we visit. With so...

  1253  Words | 4  Pages

• Essay on Role of Media in Political Campaigns

  ...This paper discusses the role of the media in political campaigns. The purpose of campaigns To understand the role of election campaigns towards the end result it is necessary to understand that two ideas exist. It is believed that the voters decide for their candidate before the campaigning starts, while the others believe that it through active campaigning that voters reach their decision. The purpose of political campaigns is to do one of three things to affect the voter: motivate, reinforce and convert. It is also important to understand that a political campaign is not a single event but rather a series of events that shape the voter’s perception of the candidates. The shaping of this perception is a direct result of how the media portrays the candidate and the campaign. Motivate represents those set of individuals who did not intend to vote but have decided to because of a candidate’s campaign. Thus, they have been stimulated to vote for or against a candidate. The reinforced groups are those voters who had already been supporting the candidate and the campaign has reinforced their choice. Lastly the converted voters are those who had been previously supporting another candidate but have been impressed by the opponent’s campaign that they have decided to change their vote. It is here...

  1944  Words | 6  Pages

• The use of social media in political campaign Essay

  ...debate takes place, for example courts, public commissions, councils of government, political party meetings, universities, magazines, newspapers, radio and television (Schön & Rein 1994). Politics and the media are traditionally regarded as bearers of the public sphere, elevating public opinions to the policy agenda (Cobb & Elder 1972). Media and politics are not mere communication channels, but they actively contribute to the creation of shared meaning of what issues are important and how they should be defined (Lievrouw & Livingstone 2002). They influence what issues decision-makers perceive as salient (agenda setting) and how they think about these issues (framing) (McCombs & Shaw 1972: 176). Issue frames usually entail a particular problem definition, causal interpretation, moral evaluation and/or recommendation for a solution (Entman 1993: 52). Agenda setting theory has been developed with regard to traditional mass media such as newspapers, radio and television, but remains largely untested with regard to social media (McCombs 2005; Meraz 2009). Every arena of policy debate has its own rules and discourse tends to conform to the locus where it takes place (Schön & Rein 1994). For many years, traditional media and political representation have been central to agenda setting research. Scholars analyzed for example newspaper and television publications and political party programs and parliament...

  4143  Words | 12  Pages

• Essay on Political attack ads

  ...Political Attack Ads: Their impact on Americans National University Political advertisements have been a pervasive part of politics in the United States since the dawn of television. Presidential candidates have been making an appearance in the living rooms of Americans since Dwight D. Eisenhower introduced a series of short campaign ads to the world of television during his presidential race (livingroomcandidate.org par.1, 2012). From the beginning researchers regarded television as a medium that had the potential to allow people to become more informed, and therefore more included leading to a nonpartisan democracy (Gurevitch, Coleman, & Blumler, 2009). Individuals who, in the past, had limited access to current affairs have been able to gain a different impression of politics through the medium of television. As television became a comfortable medium for politics, electoral democracies became a game of “power, persuasion, mobilizing support for policies and politicians, and accumulating votes” (Gurevitch, Coleman, & Blumler, 2009). In this paper the writer will attempt to analyze the impact of political television ads on democracy. Throughout political history politicians have used an array of methods such as speeches, advertising, and political rallies to obtain the winning vote, however political television ads became a popular theme in the race for...

  1098  Words | 4  Pages

• Christian Worldview Four Phases and Rhetorical Purposes of a Political Campaign Essay

  ...Four Phases and Rhetorical Purposes of a Political Campaign Political Advertisements has three rhetorical purposes to every campaign which draw from the four phases characteristics. Previously when someone was inspired to run for office they would mainly run campaign ads on television to express themselves and how they would be most effective for the position in which they were applying for. They also used campaign ads to downplay their opponents and to gain as many supporters as possible. Today there are many other media outlets other than television that is used for campaign ads to be designed and shown across the world. Scholars, has used many various styles and strategies of campaign ads. The idea for campaign ads is to reach as much of the public as they possibly can and to gain the support and the votes that they need for the election. Generally, the person with the most impressive ads and who spends the most amount of money wins the political race. The campaign ads I reviewed for this assignment not only gave the four phases of a campaign ad, they also identified the three rhetorical purposes of advertising. These categories of purpose are typical of most modern campaign spots; any one ad can combine the characteristics of more than one type. However, due to...

  754  Words | 2  Pages

• Essay about Democratic Campaign

  ... The most important part of an election is arguably the campaign process. Once a candidate is nominated in a presidential election, the next step is to move forward with the steps of this process. Each of the candidates will have the opportunity to use recourses, no matter how scarce they may be, to attempt to overcome their opponent with votes. Running a campaign is something that takes a lot of responsibility and a good team of people. They will have first put together a campaign strategy where a detailed comprehensive plan will be put into action including details such as slogans, candidate's position on issues, personal appearances and more. To be completely successful a candidate's team must be able to get media coverage, raise important funds, be highly involved in social media, research the opponent, get America's views, and persuade them to vote. Nearly half of a budget for a political campaign is spent on television advertising. The ultimate goal is to reach the people and send out a message that gives the American people something to believe in.  Successful advertising in campaigns makes an emotional connection with the people. In any campaign, advertising is one of the biggest reasons politicians win or lose. Having a campaign that really hits home with someone and is advertised well will be a sure win for any politician. If a politician wants to...

  784  Words | 2  Pages