Research Paper
Nova Southeastern University
H. Wayne Huizenga School of Business& Entrepreneurship
Title of Assignment: Competitive Environment of Fortune 500 's #1 Retail Store: Wal-Mart’s Competitive Strategy
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
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Competitive Environment of Fortune 500 's #1 Retail Store: Wal-Mart’s Competitive Strategy
Introduction
In the competitive retail market today, Wal-Mart has developed an influential brand known by many consumers worldwide. Throughout the years, the large corporation has developed a very attractive slogan to the public while at the same time implementing discount stores that offer very low prices, which attracts the public even more. For this reason, in spite of the challenging impact of customer’s time due to the excessive checkout lines, to the limited available workers; Wal-Mart’s low costs of their products continues to flourish their business. In the market today, Wal-Mart remains #1 amongst the retail stores of the Fortune 500 companies! The company’s mission statement is “We work for you. We think of ourselves as buyers for our customers, and we apply our considerable strengths to get the best value for you. We’ve built Wal-Mart by acting on behalf of our customers, and that concept continues to propel us. We’re working hard to make our customers’ shopping easy” (Jones & George, 2011). With this mission statement in mind, Wal-Mart management has had to create and plan different
H. Wayne Huizenga School of Business& Entrepreneurship
Title of Assignment: Competitive Environment of Fortune 500 's #1 Retail Store: Wal-Mart’s Competitive Strategy
CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.
Student 's Signature: ______________________________
*****************************************************************
Instructor 's Grade on Assignment:
Instructor 's Comments:
Competitive Environment of Fortune 500 's #1 Retail Store: Wal-Mart’s Competitive Strategy
Introduction
In the competitive retail market today, Wal-Mart has developed an influential brand known by many consumers worldwide. Throughout the years, the large corporation has developed a very attractive slogan to the public while at the same time implementing discount stores that offer very low prices, which attracts the public even more. For this reason, in spite of the challenging impact of customer’s time due to the excessive checkout lines, to the limited available workers; Wal-Mart’s low costs of their products continues to flourish their business. In the market today, Wal-Mart remains #1 amongst the retail stores of the Fortune 500 companies! The company’s mission statement is “We work for you. We think of ourselves as buyers for our customers, and we apply our considerable strengths to get the best value for you. We’ve built Wal-Mart by acting on behalf of our customers, and that concept continues to propel us. We’re working hard to make our customers’ shopping easy” (Jones & George, 2011). With this mission statement in mind, Wal-Mart management has had to create and plan different
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