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Impulsive Buying and Retail Therapy

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Impulsive Buying and Retail Therapy
Table of Contents

S No | Chapters | Page No | 1. | Chapter 1Introduction | 4 | 2. | Chapter 2Review Of Literature | 5 | 3. | Chapter 3Methodology | 6 | 4. | Chapter 4Data Analysis | 7 | 5. | Chapter 5Summary | 13 | 6. | Chapter 6Conclusion | 15 | 7. | Chapter 7Bibliography | 16 | 8. | Chapter 8Appendix | 17 |

List of Tables

Table N o. | Table name | Page No. | 1. | Demographics of Respondents | 7 | 2. | Modes of Shopping | 8 | 3. | Modes of Payment | 8 | 4. | Credit/ Debit Cards Owned by the Customer | 9 | 5. | Impact of Shopping on Mood | 10 | 6. | Traits and behaviours about the Customer during shopping | 11 | 7. | Experiences of customers during shopping | 12 |

List of Figures

Figure No. | Details of Figure | Page No. | 1. | Modes of Payment | 8 | 2. | Card Holders (Users of plastic money) | 9 | 3. | “Happiness” factor of shopping | 10 | 4. | Different “Buying Behaviours” exhibited by shoppers | 11 | 5. | Shopping ambience experience | 12 |

Chapter 1
Introduction

Over the last decade, India has seen a drastic change in how an average-income citizen shops. There has been a sharp rise in the organized retail sector especially after the relaxation of FDI restrictions, resulting to these changing patterns.
Instances of impulsive buying have risen due to reasons like higher disposable income with the younger generation, improvements in the income levels of the people and emergence of the new higher middle class. This study will also look into whether both credit and debit cards haveeased the fear of people running out of cash while shopping.
Such occurrences if observed may help the organized retail sector in its enlargement across various cities in India.

Objectives: 1. To analyze the intensity of the use of plastic money while buying. 2. To identify the importance of visual merchandising in impulsive


Bibliography: 1. Alka Sharma andAnkita Nanda(2012).Impulse buying at airport terminals: A case of Indian consumers. Asian journal of management research (2012) Vol. 3 Issue 1, 68- 82. 3. Jiyeon, Kim (2003). College Students’ Apparel impulsive buying behaviours in relation to visual merchandising.pg- 1-72. Retrieved on 1stAug 2012from http://www.fcs.uga.edu/ss/docs/kim_jiyeon_200308_ms.pdf. 4. SeounmiYoun and Ronald J. Fabe(2000). Advances in Consumer Research.Association for consumer research. Volume 27, 2000 Pg 179-185.Retrieved on 2nd Aug 2012 from http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=8383 5. Supriya M. Kalla(2011). Impulse Buying. Global Business Review (February 2011) vol. 12 no. Pg.1 145-157. 6. Tunjungsari. HettyKarunia (2012). Retail Therapy: Do Foreign Brands Give More Satisfaction Than Local Brands? 1461- 1469. Retrieved on 2nd Aug 2012 from http://www.scribd.com/doc/94907859/S6-P16 Chapter 8
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