Course: International Business (BUSM1222) Lecturer: Dr. Natt Pimpa The Coca-Cola Company’s Internationalization in China By Ivi Suryana Junior Student ID no. 3464353 Bachelor of Business (International Business)‚ First Semester S3464353@student.rmit.edu.au 1. The Coca Cola Company Overview The Coca-Cola Company is an American multinational beverage corporation that was established on September 5‚ 1919. The company
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No matter where you live‚ chances are you know Coca-Cola. It is the world ’s most valuable brand. One may not‚ however‚ be as familiar with their extensive product portfolio‚ how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet. The Coca-Cola Company is the world ’s largest nonalcoholic beverage company. They market a wide range of beverages‚ including coffees and teas‚ juice and juice drinks‚ and sports drinks and waters
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liters in 2008 indicating growth. • As of 2003‚ the Coca Cola brand (regular and diet) was the leader in the Brazilian soft drink market with 35.6% market share. Second closest was Guarana Antartica with 7.9% market share followed by Fanta with 7.1% market share. • Coca Cola is the leader in Brazilian market holding 50.1% market share‚ AmBev with 17.2% market share is at 2nd position and others-Tubainas accounting for the rest (Dec’ 2003). • The cola flavor accounted for 45% of the Brazilian soft drink
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Coca-Cola Brand Management Analysis CONTENT A world wide brand –Coca-Cola 3 Coca-Cola Recognition 3 The Other Side of Coke 4 Coke associations (good and bad) 4 Market positioning for Coca-Cola 5 Positioning strategy: Global is Out‚ Local is In 5 Increase the brand equity method 6 Advertising 7 Find big global partner 7 Sponsorship 7 sponsorship for sport: 8 Sponsorship for recreation: 8 Communications & Public Relations 9 In mass media 9 Main competitors in the world
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& ELASTICITY OF COCA – COLA SUBMITTED BY GROUP -9 UNDER THE GUIDANCE OF DR RL CHAWLA INDEX INTRODUCTION DEMAND ANLYSIS DETERMINANTS OF DEMAND SHIFT IN DEMAND CURVE SUPPLY ANALYSIS DETERMINANTS OF SUPPLY SHIFT IN SUPPLY CURVE ELASTICITY ANALYSIS DETERMINANTS OF ELASTICITY PRICE ELASTICITY INCOME ELASTICITY CROSS PRICE ELASTICITY CONCLUSION OBJECTIVE To analyse the demand of coca cola. To analyse the supply of coca cola. To know the elasticity
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Scott Morrow MGT 531 Case #1 1/31/08 Coca-Cola’s New Vending Machine Statement of Problem Coca Cola‚ the world’s largest beverage company‚ has been under a tremendous amount of media scrutiny lately. Word got out that Coke is testing a new vending machine technology that changes price based on weather conditions. It charges a higher price during warmer temperatures and a lower price during colder times. Coke wants to increase its vending machine business with higher margins‚ but isn’t
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Coca-Cola vs. PepsiCo: Financial Management Dr. Tressa Shavers Strayer University Coca-Cola vs. PepsiCo: Financial Management This paper will examine Coca-cola and PepsiCo financial ratios and profit for the year 2007 and 2008 using the liquidity measurement ratio‚ profitability indicator’s ratio‚ debt Ratio‚ Operating performance ratio‚ cash flow ratio‚ and investment valuation ratio. It will explain both company’s liabilities‚ and a few personal opinions that could better both Coca-Cola
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make products that go head to head. Coca Cola and Pepsi are an example of such reveries. There has been many taste test and competitions that involved the soda kings. This reverie has been going on for over a century. (See appendix 1) The start of this long standing soda war began 1886 when creator John S. Pemberton developed the original recipe for Coke. Then 13 years later Pepsi creator pharmacist Caleb Bradham developed his formula. By this time Coca-Cola was already fulfilling order that totaled
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The Coca-Cola Company: a global presence First question: what are the management functions performed by Mr. Goizeta‚ Mr. Hunter‚ and Mr. Ivester? How their responsibilities differ? Management leading functions are planning‚ organizing leading and controlling. All four functions are used by every manger throughout his work‚ but some functions are revealed more than others. Mr. Goizueta used important management functions during his time working for Coca Cola‚ such as planning and leading. He
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crisis; therefore‚ according to the theory ’s leading proponent‚ the current "ideological celebration of so-called globalization is in reality the swan song of our historical system" (I. Wallerstein‚ 1998: 32). Globalization has impacted strongly on the Coco Cola Company which is one of the largest Multinational Cooperation around the world today. The Coca-Cola logo is one of the world’s most recognised trademarks and an indicator of the extent of Coca-Cola’s penetration into communities across the
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