Supply and Demand and Coca Cola Increases
A PROJECT REPORT
ON
DEMAND, SUPPLY & ELASTICITY
OF
COCA – COLA
SUBMITTED BY
GROUP -9
UNDER THE GUIDANCE OF
DR RL CHAWLA
INDEX
INTRODUCTION
DEMAND ANLYSIS
DETERMINANTS OF DEMAND
SHIFT IN DEMAND CURVE
SUPPLY ANALYSIS
DETERMINANTS OF SUPPLY
SHIFT IN SUPPLY CURVE
ELASTICITY ANALYSIS
DETERMINANTS OF ELASTICITY
PRICE ELASTICITY
INCOME ELASTICITY
CROSS PRICE ELASTICITY
CONCLUSION
OBJECTIVE
To analyse the demand of coca cola.
To analyse the supply of coca cola.
To know the elasticity of the product.
Scope
To know the behavior of consumer when the price of a product increases or decreases.
To analyse the change in demand due to some forces in the market.
INTRODUCTION
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries.It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.Until 1905, the soft drink, marketed as a tonic, contained
ON
DEMAND, SUPPLY & ELASTICITY
OF
COCA – COLA
SUBMITTED BY
GROUP -9
UNDER THE GUIDANCE OF
DR RL CHAWLA
INDEX
INTRODUCTION
DEMAND ANLYSIS
DETERMINANTS OF DEMAND
SHIFT IN DEMAND CURVE
SUPPLY ANALYSIS
DETERMINANTS OF SUPPLY
SHIFT IN SUPPLY CURVE
ELASTICITY ANALYSIS
DETERMINANTS OF ELASTICITY
PRICE ELASTICITY
INCOME ELASTICITY
CROSS PRICE ELASTICITY
CONCLUSION
OBJECTIVE
To analyse the demand of coca cola.
To analyse the supply of coca cola.
To know the elasticity of the product.
Scope
To know the behavior of consumer when the price of a product increases or decreases.
To analyse the change in demand due to some forces in the market.
INTRODUCTION
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines internationally. The Coca-Cola Company claims that the beverage is sold in more than 200 countries.It is produced by The Coca-Cola Company in Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca cola" into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.
About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.Until 1905, the soft drink, marketed as a tonic, contained