• Product Launch Plan
    p. 3 2. Country Analysis – China p. 3-5 3. Consumer Marketing and Branding Strategies p.6– 7 4. Product Modification p. 7 – 8 5. Pricing Strategies p. 8– 9 6. Market-Entry and Channel Strategies p. 9 – 13 7. Communication Strategy p. 13 -...
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  • The Coca-Cola Marketing Mix
    RUNNING head: THE COCA-COLA MARKETING MIX The Coca-Cola Marketing Mix 1 2 THE COCA-COLA MARKETING MIX Abstract The marketing mix is known as the 4 P’s or the product, price, place and promotion of Marketing. It is a marketing strategy that company’s use to estimate the value and determine...
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  • Coca Cola
    Phase 2: 3) The marketing functions: advertising magazines + TV Distribution the coca trucks mainly…details in phase 3 Phase 3: 1)the company has specific strategies for the brand ex: “how to achieve customer happiness” + “how to be positive” & their creativity that led them to the global strategy...
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  • Coke a Cola
    marcoms<Tab/>2 2.0 Content analysis<Tab/>3 2.1 Planned messages<Tab/>3 2.2 Product messages<Tab/>3 2.3 Service messages<Tab/>4 2.4 Unplanned messages<Tab/>4 3.0 Tabulation and analysis<Tab/>5 3.1 Research approach<Tab/>5 3.2 Analysis and findings<Tab/>6 3.2.1 Logo<Tab/>6 3.2...
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  • Hypothesis-Pepsi vs Coke
    acid, caffeine, citric acid and natural flavors (Pendergrast, 2000, p.6). The natural flavors are where they differ. Coke includes a “secret ingredient” known as Merchandise 7X, which sounds all mysterious and daring (Pendergrast, p.6). According to Pendergrast, the slightest bit can make a big difference...
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  • The Economic Effect of the European Commission´S Actions Against the Coca Cola Company
    * The Economic Effect of the European Commission´s actions against The Coca Cola Company Maastricht University | | | | School of Business &amp; Economics | | | | Place &amp; date: | Maastricht, 7.12.2012 | | | | Name, initials: | Krapp, Fabian | | For assessor only | | ID number:...
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  • Coca Cola's Financial Analysis
    Coca Cola’s Financial Analysis Coca Cola’s Financial Analysis Danielle Nicole Lewis Hawaii Pacific University Coca Cola’s Financial Analysis: History and Current Introduction History The Coca Cola Corporation is an American Icon of business that has established a new direction for American...
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  • coca cola analysis
    Coca-Cola co. Executive Summary The following report attempts to persuade and convince potential investors that the Coca-Cola co. is a financially efficient and healthy company. Additionally it provides an analysis of the company’s short term and long term financial figures to provide an educated...
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  • The Coco Cola
    The Coca-Cola Company From Wikipedia, the free encyclopedia Jump to: navigation, search The Coca Cola Company | | Type | Public | Traded as | NYSE: KO Dow Jones Component S&amp;P 500 Component | Industry | Beverage | Founded | 1892 (1892) | Founder(s) | Asa Candler | Headquarters...
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  • Coke-Financial Analysis
    Always Coca-Cola * History and Analysis Finance 401-201 8-11-09 Table of Contents History / Overview ................................................................................................................... 3 Article Analysis of Stock Price Movement .....................
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  • The Coca Cola Company
    THE COCA COLA COMPANY By: Rachelle L Goude May 27, 2006 Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola'. His friend and bookkeeper, Frank M. Robinson, thinking that the two C's would ‘look well...
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  • Sensory Branding
    Md. Saffer Uddin The Impact of Sensory branding (five senses) on consumer A Case study on “Coca Cola” Business Administration Master’s Thesis (15 ECTS) Term: Supervisor: Autumn 2011 Lars Haglund Abstract Background: Branding is a key factor in marketing. In the past, most of the companies...
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  • Coca Cola Analysis
    1 I. Introduction “Coca-Cola and Shasta.” These two products are in the same industry and both were invented around the same time. Nonetheless, a very different perception comes to consumers‟ mind when they hear these two words. In the 21st cent ury, Coca-Cola is considered one of the most valuable...
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  • Coca vs Pepsi
    and determine the strongest performer as an investment opportunity. Coca-Cola and PepsiCo have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Coca-Cola has, until recently, outpaced its number two rival considerably, both...
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  • Coca-Cola Management Project
    The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups and one of the most highly recognized soft drink brands in the world.(1) The company is best known for its flagship product Coca-Cola, invented...
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  • Marketting Management
    1. ⑴ Describe the process Coca-Cola has followed in its development of Vitango. ⑵ Do you think the process is a market-driven one? Why or why not? ⑶ Has Coca-Cola properly followed all the major stages in new product development process suggested by the textbook and/or the sequence of blue ocean strategy...
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  • Coca-Cola Versus Pepsi
    Introduction There are few markets in the world as clearly dominated by two companies as it is the soft-drinks one. In this business, “The Coca-Cola Company” and “PepsiCo, Incorporated” hold most of the market share in virtually every region of the world. This is why a big rivalry between them has...
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  • Cocola
    S M E T A IN U M R R IN G P O C R P R R JE T E O T On A STUDY TO FIND THE MARKET SHARE & DISTRIBUTION CHANNEL OF COCA COLA SUMMER TRAINING PROJECT REPORT SUBMITTED TOWARDS PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION (AFFILIATED TO C.C.S. UNIVERSITY MEERUT) SESSION: 2005-2008...
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  • coke review
    Analysis of the Coca-Cola Company Report by Valanium Analysts: Theresa Lagos (tlagos@sloan.mit.edu), Lisa Schirf (lschirf@sloan.mit.edu), and Vicente Smith (vsmith@sloan.mit.edu) Investment Recommendation: SELL KO – NYSE (11/29/01) 52 week range $ 46.96 $ 42.37 - $ 63.38 Revenue (2001 Est...
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  • Coca Cola Organizational Management
    On Tuesday, April 23, 1985 The Coca Cola Company announced that it would change the formula of its flagship soft drink; a formula that had been America’s favorite for 100 years. Kansas newspaper editor William Allen White said, “Coca Cola is the sublimated essence of all that America stands for. A...
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