Globalization: Soft Drink and Coca Cola
Globalization is defined as the spread of worldwide practices, relations, consciousness, and organization of social life. Globalization theory emerged as the result of real world concerns with the dramatic transformations of globalization as well as a reaction against the earlier perspective of modernization theory. Globalization can be analyzed culturally, economically, and politically. Some cultural theorists see globalization as producing homogeneity as a consequence of cultural imperialism while others see it as producing distinctive local forms.
It is the process completed in the twentieth century by which the capitalist world-system spreads across the actual globe. Since that world-system has maintained some of its main features over several centuries, globalization does not constitute a new phenomenon. At the turn of the twenty-first century, the capitalist world economy is in crisis; therefore, according to the theory 's leading proponent, the current "ideological celebration of so-called globalization is in reality the swan song of our historical system" (I. Wallerstein, 1998: 32).
Globalization has impacted strongly on the Coco Cola Company which is one of the largest Multinational Cooperation around the world today. The Coca-Cola logo is one of the world’s most recognised trademarks and an indicator of the extent of Coca-Cola’s penetration into communities across the world. It was created in Atlanta, Georgia by Dr. John S. Pemberton and is simply often referred to as Coke. It was first offered as a fountain beverage by mixing Coca Cola syrup and carbonated water. It is sold in stores, restaurants and vending machines in over 200 different countries. The Company is one that has been around for over 100 years. Coke is a drink that spans all ages, colours, races, and countries.
They have on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke which has become a major diet cola. Other worldwide
It is the process completed in the twentieth century by which the capitalist world-system spreads across the actual globe. Since that world-system has maintained some of its main features over several centuries, globalization does not constitute a new phenomenon. At the turn of the twenty-first century, the capitalist world economy is in crisis; therefore, according to the theory 's leading proponent, the current "ideological celebration of so-called globalization is in reality the swan song of our historical system" (I. Wallerstein, 1998: 32).
Globalization has impacted strongly on the Coco Cola Company which is one of the largest Multinational Cooperation around the world today. The Coca-Cola logo is one of the world’s most recognised trademarks and an indicator of the extent of Coca-Cola’s penetration into communities across the world. It was created in Atlanta, Georgia by Dr. John S. Pemberton and is simply often referred to as Coke. It was first offered as a fountain beverage by mixing Coca Cola syrup and carbonated water. It is sold in stores, restaurants and vending machines in over 200 different countries. The Company is one that has been around for over 100 years. Coke is a drink that spans all ages, colours, races, and countries.
They have on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet Coke which has become a major diet cola. Other worldwide
Bibliography: 2. Ellwood, W., 2004. The No-Nonsense Guide to Globalization. 3rd ed. London: New Internationalists. 3. McDonald, Tüselmann and C. Wheeler., 2001. Internal Business: Adjusting to new challenges and opportunities. 9th vol. London: Palgrave. 4 5. Schaefer, 2010. Sociology. 12th ed. McGraw-Hill: St. Louis. 6. Scholte and J. Aart., 2006. Globalization. Portland: Book News Inc. * Websites