vanilla coke

Coca-Cola, often referred to as Coke is a carbonated beverage that is available in stores, restaurants, and vending machines across the world. The history began in 1886 by a pharmacist, Dr. John S. Pemberton and he credits the beverage “Coca Cola” as well as designing the trademarked, distinct script that we still used today. It has become as one of the global market leaders in the beverage industry which daily servings of Coca Cola beverages are estimated at 1.9 billion globally over 200 countries and most of them are in the states.
There are many flavors launching by coke for example; vanilla, lime, lemon and cherry. But today we will focus on vanilla coke. In 2004, Coca-cola launched Vanilla coke in India, which was expected to boost Coca-Cola sales in India but it failed to excite the Indian palate.
Segmentation
Geographic
1) Internationally – Vanilla Coke launched to all around the world but it is not success to all areas.
2) Climate- Coca Cola’s consumption in the summer is 60% than 40% in the winter; therefore, the company's sales are higher in the summer. It also focuses in hot area in the world.
Demographic
1) Age – Vanilla coke target on teenagers and adult (13-40 years old)
2) Income – middle to high income because the price is higher than the ordinary coke
Psychographic
1) Lifestyle – it targets whoever interested in hip-hop and retro style because their advertisement is in retro-bollywood theme.
Targeting
Vanilla Coke uses "Full Market Coverage" targeting strategy which means that the company has more than single, well- defined, market segment. It serves almost all customer groups.
Recommendation
Geographic Since Vanilla coke is not success in all boundaries in the world. So, my suggestion is Coca Cola should launch Vanilla Coke to the country that is not familiar with ice-cream floating because it’s so similar to vanilla coke but the taste is way better and more real. India knows vanilla ice-cream floating well and it sold to all