No matter where you live, chances are you know Coca-Cola. It is the world's most valuable brand. One may not, however, be as familiar with their extensive product portfolio, how they work with their bottling partners or the specific actions they take every day as they relate to people and the planet.
The Coca-Cola Company is the world's largest nonalcoholic beverage company. They market a wide range of beverages, including coffees and teas, juice and juice drinks, and sports drinks and waters as well as carbonated soft drinks. They have more than 400 brands and within those brands are nearly 2,400 beverage products. Four of the world's top-five soft-drink brands are theirs: Coca-Cola®, Diet Coke®, Sprite® and Fanta®. In 2005, they ranked No. 1 worldwide in sales of carbonated soft drinks and No. 1 in sales of juice and juice drinks. They are the world's No. 2 producer of sports drinks, and the No. 3 producer of bottled water. Their family of beverages accounts for approximately 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day-a figure that indicates both their strength and their growth opportunity. With operations in more than 200 countries, they have a diverse workforce of approximately 55,000 Company employees. Together with our subsidiaries and bottling partners, we strive to be an integral and contributing member of each of the communities where we operate. People around the world invite their beverages into their lives more than 1.3 billion times a day. The Company has a presence in people's lives not only as a simple moment of refreshment, but also as an employer, a business partner, a part of the community and a global citizen. They highly value these relationships-and the trust and responsibility that come with them. That's why every day they strive to ensure that their actions in the workplace make a positive contribution to the marketplace, the environment and the communities. It's not enough to conduct business responsibly; they endeavor to go beyond this by improving the lives of those who are touched in some way by their business. The health of their business depends on the health of their consumers, their communities and the natural environment they all depend on. The people of The Coca-Cola Company work together with their bottling partners, their business partners and members of the communities in which they operate -- and even their critics -- to identify and address existing and emerging social and environmental issues as well as potential solutions. With their technical and marketing expertise, their reputation and network of influence, and their global production and distribution system, they have a tremendous opportunity to make a meaningful difference in the more than 200 countries they call home. They believe that the greater the presence, the greater their responsibility. BRANDS
Coca Cola Beverages Pakistan limited (CCBPL) is currently producing three brands in common: •
Coca Cola ®
Fanta Orange ®
Along with these common brands which are the most popular concentrated soft drinks, CCBPL is producing three brands in special having special taste and qualities. These brands are: •
Diet Coke ®
Fanta Lemon ®
Fanta Strawberry ®
The most popular brands of CCBPL, throughout the country are Coke ®, Diet Coke ®, Fanta Orange ® and Sprite ®.
COCA-COLA ® (Coke ®)
“Always No. 1”
Coca-Cola is the most popular and the biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S Pemberton, Coca Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was registered as a trademark in 1887 and by 1899 was being sold in every state and territory in the United States. In 1899, the company began franchised bottling operations in the United States. Today, you can find Coca-Cola in virtually every part of the world. The...
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