Swot Analysis for Coke

Only available on StudyMode
  • Topic: Coca-Cola, Brand, The Coca-Cola Company
  • Pages : 5 (1799 words )
  • Download(s) : 401
  • Published : October 23, 2012
Open Document
Text Preview
Strengths
Weaknesses/Limitations, 
Opportunities,
and Threats involved in the business

Coca Cola
SWOT ANALYSIS
The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverage concentrates and syrups, in the world. Coca-Cola has a strong brandname and brand portfolio. Business-Week and Interbrand, a branding consultancy, recognizeCoca-Cola as one of the leading brands in their top 100 global brands ranking in 2006. TheBusiness Week-Interbred valued Coca-Cola at $67,000 million in 2006. Coca-Cola ranks wellahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690million The Company’s strong brand value facilitates customer recall and allows Coca-Cola topenetrate markets. However, the company is threatened by intense competition which could havean adverse impact on the company’s market share.

Strengths Weaknesses
World’s leading brand Large scale of operations Robust revenue growth in three segment Negative publicity Sluggish performance in North America Decline in cash from operating activities

Opportunities Threats
Acquisitions Intense competition Growing bottled water market Growing Hispanic population in USIntense competition. Dependence on bottling partners Sluggish growth of carbonated beverages
Strengths
World’s leading brand
Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize. Coca-Cola as one of the leading brands in their top 100 global brands ranking in2006.The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006. Coca-Colaranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million Furthermore, Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke, CherryCoke and Coke with Lemon. Over the years, the company has made large investments in brand promotions. Consequently, Coca-cola is one of the best recognized global brands. The company’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate existing ones. Strengths

World’s leading brand
Coca-Cola has strong brand recognition across the globe. The company has a leading brandvalue and a strong brand portfolio. Business-Week and Interbrand, a branding consultancy,recognize. Coca-Cola as one of the leading brands in their top 100 global brands ranking in2006.The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006. Coca-Colaranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million Furthermore, Coca-Cola owns a large portfolio of product brands. The companyowns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta.Strong brands allow the company to introduce brand extensions such as Vanilla Coke, CherryCoke and Coke with Lemon. Over the years, the company has made large investments in brandpromotions. Consequently, Coca-cola is one of the best recognized global brands. Thecompany’s strong brand value facilitates customer recall and allows Coca-Cola to penetrate newmarkets and consolidate existing ones.

 
Coca-Cola Company, The
SWOT Analysis
Large scale of operations
With revenues in excess of $24 billion Coca-Cola has a large scale of operation. Coca-Cola is the largest manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Coco-Cola is selling trademarked beverage products since the year 1886 in the US. The company currently sells its products in more than 200 countries. Of the approximately...
tracking img