1. Company Profile04
3. Brand Profile06
4. Coca-Cola In Bangladesh06
5. SWOT Analysis 07
7. Weakness & Opportunities10
8. Threats 11
The Coca-Cola Company was first created in the United States. Their first bottling plant was first created in Canada, Panama and Cuba, soon followed by many more. More than 70 percent of their income comes from outside the U.S, but the real reason they are truly a global company is that their product meets the various taste preference of consumer everywhere.
The Coca-Cola Company has long been a worldwide business. Their first soda fountain sales to Canada and Mexico were recorded in 1897. Their first international bottler -- in Panama -- was established in 1906. They entered China in 1927 and their 100th country -- Sierra Leone -- in 1957.
The Coca-Cola Company is controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the non-carbonated segment. Its principal brand is of course Coca-Cola itself, the single most valuable brand in the world. But the company also sells almost 400 other beverages ranging from spin-offs such as Cherry Coke and sister brands Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks, bottled waters, iced teas and coffees. Recently the company has found its sheer size working against it. Competition authorities watch the company's every move, while market saturation and economic downturns in both emerging and mature markets have repeatedly caused sales growth to stall. Advertising Age estimated global measured advertising expenditure of $1.5bn in 2004, making Coca-Cola the world's #15 advertisers.
As the global leader in the nonalcoholic beverage industry, The Coca-Cola Company offers nearly 400 brands in over 200 countries. Many of these brands, including soft drinks, fruit juices, bottled waters and sports drinks, are only available in specific regions of the world -- sometimes in just a single country. The reason for this is simple: different people like different beverages at different times and for different reasons.
Some of the many brands they offer to people around the world are:
|[pic]Coca-Cola |[pic]Dasani | |[pic]Fanta |[pic]Lift Apfel | |[pic]Sprite |[pic]Simply Orange | |[pic]Powerade |[pic]BonAqa | |[pic]KMX |[pic]Mello Yello | |[pic]Barq's |[pic]Georgia | |[pic]Kapo |[pic]Nestea | |[pic]Valser |[pic]Qoo | |[pic]Minute Maid | |
Coca-cola is the most popular and biggest selling soft drinks in history, founded in 1886, & it created in Atlanta, Georgia by Dr. John S. Pemberton. Coca-cola was first offered as a fountain beverage by mixing coca-cola syrup with carbonated water.
The brand name "Coke" was used for the first time in magazine...