Coca Cola Abstract

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Financial management
Dr. Geoffrey Vanderpal
Research Paper

Table of Content

|2 |Abstract
|3 |Introduction to the Company |5 |
|4 |Introduction to market |6 |
|5 |Concept of sales and promotions |7 |
|6 |Types of sales and promotions |8 |
|7 |SWOT |8 |
|9 | Various sales and promotions activities done by the Coca-Cola |10 | |11 |Various sales and promotions activities done by the Coca-Cola |12| Financial Statement for the last 3 years|16|
|16| Financial analysis for 2010 ….|unknown|


I will discuss the brand value of Coco Cola, the world's largest soft drink producer. Cola has a strong brand identity in the global market and is one of the most respected brands in the world. In 2007, the brand value of the company was 44.13 billion US dollars, and in 2010 Coca Cola ranked in the list of the top 10 most powerful brands in the world (Millward Brown's BrandZ index, 2010). The survey was based on the Financial Strength of the brands, which I also plan to elaborate on this research. Coca-Cola owns or license and market with more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Along with Coca-Cola; which is recognized as the world’s most valuable brand, it owns and markets’ four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. This project is about the different types of sales and promotions tools used by the Coca-Cola Company to attract customers towards their product. This will includes that advertisements and sales promotions are very important tool in today scenario. This project is essential reading for any serious...
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