Understanding the Business Environment
Understanding the Business Environment
Part A (100w)
Company Name: Coca Cola
Description: The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world 's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company 's unit sales volume of soft drinks. The remaining 25 per cent consists of well known soft drinks such as Sprite, Fanta, Fresca, Mello Yello, Surge, POWERaDE, Barq 's Root Beer and many other brands. The Company 's soft drink operations are managed in 6 Groups: North America, Latin America, Africa, Greater Europe, Middle/Far East and The Minute Maid Company (the world 's leading marketer of fruit juices and fruit drinks).
Read more: http://businesscasestudies.co.uk/coca-cola-great-britain/working-with-bottling-franchisees-around-the-world/introduction.html#ixzz2Siii4P91
Task 1 – Organisational Purpose (150w) 1.1 Type
The Coca-Cola Company has a Separate International Division Structure because its international staff operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions. * Eurasia & Africa Group * Europe Group * Latin America Group * North America Group * Pacific Group
Each Continental division has vice presidents
Part A (100w)
Company Name: Coca Cola
Description: The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world 's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company 's unit sales volume of soft drinks. The remaining 25 per cent consists of well known soft drinks such as Sprite, Fanta, Fresca, Mello Yello, Surge, POWERaDE, Barq 's Root Beer and many other brands. The Company 's soft drink operations are managed in 6 Groups: North America, Latin America, Africa, Greater Europe, Middle/Far East and The Minute Maid Company (the world 's leading marketer of fruit juices and fruit drinks).
Read more: http://businesscasestudies.co.uk/coca-cola-great-britain/working-with-bottling-franchisees-around-the-world/introduction.html#ixzz2Siii4P91
Task 1 – Organisational Purpose (150w) 1.1 Type
The Coca-Cola Company has a Separate International Division Structure because its international staff operate separately and in isolation from head office. It has various divisions in all continents around the world with presidents that control each continental division. Coca-Cola has 5 continental divisions. * Eurasia & Africa Group * Europe Group * Latin America Group * North America Group * Pacific Group
Each Continental division has vice presidents