A STUDY ON DISTRIBUTION CHANNEL AT PEPSICO Submitted in partial fulfillment of the requirement for the award of degree In Post Graduate Diploma in Management Submitted by MD. FARUQUE ANSARI 09/KA/NHLI/PGDM/FT/B/045 Under the guidance of MR. T. SIDDHARTH
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References: [1] Bailey S.‚ A critical dissertation on the nature‚ measure and causes of value‚ 1825‚ source: http://www.taieb.net/auteurs/Bailey/index.html [2] Sveiby K.E. 2010‚ Methods for Measuring Intangible Assets‚ http://www.sveiby.com/articles/IntangibleMethods.htm‚ (online version); [3] Daum J.H. 2002‚ Intangible Assets and Value creation‚ John Wiley & Sons‚ United Kingdom; [4] Andriessen D.‚ 2004‚ Making sense of Intellectual capital‚ Designing a method for the [6]
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3.1 Explain how products are developed to sustain competitive advantage 3.1.1 The product life cycle (PLC). The product life cycle is used for determining the lifespan of products and there are 4 sub stages of product: introduction‚ growth‚ maturity and decline. From 2007 until now‚ Honda Air Blade has become the most successful line of Honda’s motorbike as well as on market. Since it was born‚ Honda Air Blade has achieved sales of more than 2 million products. This year‚ from April to the end
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Value Proposition Service & Pricing Assignment 3 1. Background/Executive Summary a. My Service is Public Relation Services (for Ford Motor Company) (54180) b. My customer is Ford Motor Company c. My customer is a Service Buyer d. Three key customer characteristics used to target Ford Motor Company are: • Psychographic: Succeeders ( Strong goal orientation‚ confidence‚ work ethic‚ organization ... support status quo‚ stability. Brand choice based on reward‚ prestige - the very
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Title : Establishing profitable customer loyalty for multinational companies in emerging economies Reference Bowen‚ John T. and Shiang-Lih Chen (2001)‚ “The Relationship Between Customer Loyalty and Customer Satisfaction‚” International Journal of Contemporary Hospitality Management‚ 13 (5)‚ 213–17. Research Problem : establishment of “profitable customer loyalty” Problem Analysis : Inspite of investing time resource and finance there is no guarantee of sucesss. RELATED RESEARCH
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HVDC Moyle‚ the Isle of Man and France HVDC Cross-Channel. The electrical energy generated for the National grid needs to be moved around all parts of the country to supply the demand. There are two methods available for the transmission and distribution of electric power and these are: * Underground Insulated Cables * Overhead Cables (Bare Conductors Suspended at a Safe Height Above Ground) The overhead lines are generally used for high-voltage long distance transmission‚ because the
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disadvantages/advantages of arranged marriages? • b. Do you think western cultures should respect the tradition of arranged marriages or should intervene to end it? • c. Do you think it is possible to be happy in an arranged marriage? Why or why not? • In your contributions‚ use the following structures: a. At least one sentence using a modal or modal-like expression to express degrees of certainty. Good night teacher and partners‚ this is …… and this is my journal of arranged marriage
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Internet as an Insurance Distribution Channel- An Empirical Study Jaya Nema Sr.Faculty‚ LNCT-MER‚Indore Introduction After the liberalization of Indian economy various reforms has been made in the insurance sector which has finally opened the gate of this industry for private sector companies. This has brought changes not only in the design of the products available in the market but also the manner in which they are marketed. There is
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Loctite Corporation – International Distribution Background 1. Loctite Corporation was founded in 1956; Headquartered in Hartford‚ Connecticut. It had grown to become the global leading manufacturer and marketer of adhesives‚ sealants‚ and relative products‚ especially the impressive growth during the 1980s. It had achieved Fortune 500 status in 1990‚and in 1991 was ranked 477 in revenue‚ 190 in profits‚ 24 in profit as a percentage of sales‚ and 18 in per share annual growth over the previous
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1. How does IKEA generate customer loyalty? a) Low price As the case said “IKEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices” and IKEA’s vision is “to create a better everyday life for the many people.” “People have very thin wallets. We should take care of their interests.” While IKEA overarching strategy is focused on offering customers everyday low prices‚ the loyalty program is one of the ways
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