Submitted in partial fulfillment of the requirement for the award of degree In
Post Graduate Diploma in Management
MD. FARUQUE ANSARI
Under the guidance of
MR. T. SIDDHARTH
POST GRADUATE DIPLOMA IN MANAGEMENT
NEW HORIZON LEADERSHIP INSTITUTE
Outer Ring Road, Panathur Post, Near Marathalli
Bangalore-560103 May 2011
I, Md. Faruque Ansari, student of Post Graduate Diploma in Management, New Horizon Leadership Institute Bangalore, bearing Reg: 09/KA/NHLI/PGDM/FT/B/045 declare that this project titled “A study on distribution channel At PepsiCo”, submitted in partial fulfillment for the award of Post Graduate Diploma in Management is a record of independent research work carried out by me, under the guidance of Mr. T. Siddharth, Professor, New Horizon Leadership Institute, Bangalore. I also declare that this project is the result of my own original work and has not submitted at anytime to other University or Institute for the award of any degree/diploma.
MD. FARUQUE ANSARI
Certified that this Report entitled, “A study on distribution channel At PepsiCo”, submitted in partial fulfillment for the award of Post Graduate Diploma in Management is a record of independent research work carried out by Md. Faruque Ansari bearing Reg Number 09/KA/ NHLI/PGDM/FT/B/045 under my guidance and no part of this Corporate Exposure Training has been previously submitted earlier for the award of any degree/diploma/associates ship/prize by New Horizon Leadership Institute.
Mr. T. Siddharth
The satisfaction of the successful completion of any task wouldn’t be complete without the expression of gratitude to the people who made it possible.
I am very thankful to Mr. T. Siddharth, New Horizon Leadership Institute, Bangalore. For the guidance and support in the preparation of this project.
I also extend my heartfelt gratitude and thanks to, Prof. Dr. S.K Prasad, Director of NEW HORIZON LEADERSHIP INSTITUTE, Bangalore.
I take this opportunity, also to express my love and sincere thanks to my family members and friends for their support and advice during various stage of work. But last not the least I thank God almighty for giving me the support for the completion of the task.
Md. Faruque Ansari
TABLE OF CONTENT
| EXECUTIVE SUMMARY| |
1| CHAPTER 1INTRODUCTION| 07 – 09|
2| CHAPTER 2INDUSTRY PROFILECOMPANY PROFILE * HISTORY * MARKETING STRATEGY * MARKETING OVERVIEW * SALES AND DISTRIBUTION| 10 - 1313 - 2914172123| 3| CHAPTER 3REVIEW OF LITERATURE| 30 – 31|
4| CHAPTER 4RESEARCH METHODOLOGY * TITLE OF THE STUDY * STATEMENT OF THE PROBLEM * OBJECTIVES OF THE STUDY * SCOPE OF THE STUDY * RESEARCH METHODOLOGY * LIMITATIONS OF THE STUDY| 32 - 36333434343536| 5| CHAPTER 5ANALYSIS AND INTERPRETATION| 37 – 51|
6.| CHAPTER 6FINDINGS AND RECOMMENDATIONS| 52 – 54|
7.| CHAPTER 7CONCLUSION| 55 – 56|
8| CHAPTER 8BIBLIOGRAPHY| 57...