Principles of marketing-introduction
Iqra University Islamabad Campus
Department of Management Sciences
Fall 2009 semester
Course Title : Principles of Marketing
Course Code : MKT 201
Offered to : Students of under-graduate Program (All Discipline)
CrHrs : 3
Introduction:
This is a basic concept development course regarding Marketing. It rotates mostly around the theories and concepts of Marketing with a lot of Industry and relevant examples to signify the importance of Marketing for each and every type of business.
Objective:
The objective of the course is to provide students basic concepts of the subject and to develop their skills in the field of Marketing. The students should be able to understand the role of the Marketing Manager and the various functions of Marketing and their application of the same in the real life situation. Students are required to think and act as Marketing Managers do.
Learning Outcomes:
To learn about the concepts of marketing
To learn about the environments in which a business is running and the role of marketing
To learn about the basics of new product development
To learn how to develop marketing strategies and when and how to use it
To learn about the marketing mix
Last but not the least, to observe these concepts in practice
Major topics to be covered:
Chapter 1 Managing Profitable Customer relationship
Chapter 2 Company & Marketing Strategy
Chapter 3 Marketing Environment
Chapter 4 Managing Market information
Chapter5 & 6 Consumer Markets & Buyer Behavior
Chapter 7 Customer driven marketing strategy
Chapter 8 Product, Service and branding strategy
Chapter 9 New Product Developments and PLC
Text Book and course material
Text book:
Principles of Marketing, 12th edition, Kotler and Armstrong, 2006.
Course Material: Different material will be provided to the students as the semester passes by.
NOTE: It’s the responsibility of the student to be attentive and make sure that he is updated with every activity
Department of Management Sciences
Fall 2009 semester
Course Title : Principles of Marketing
Course Code : MKT 201
Offered to : Students of under-graduate Program (All Discipline)
CrHrs : 3
Introduction:
This is a basic concept development course regarding Marketing. It rotates mostly around the theories and concepts of Marketing with a lot of Industry and relevant examples to signify the importance of Marketing for each and every type of business.
Objective:
The objective of the course is to provide students basic concepts of the subject and to develop their skills in the field of Marketing. The students should be able to understand the role of the Marketing Manager and the various functions of Marketing and their application of the same in the real life situation. Students are required to think and act as Marketing Managers do.
Learning Outcomes:
To learn about the concepts of marketing
To learn about the environments in which a business is running and the role of marketing
To learn about the basics of new product development
To learn how to develop marketing strategies and when and how to use it
To learn about the marketing mix
Last but not the least, to observe these concepts in practice
Major topics to be covered:
Chapter 1 Managing Profitable Customer relationship
Chapter 2 Company & Marketing Strategy
Chapter 3 Marketing Environment
Chapter 4 Managing Market information
Chapter5 & 6 Consumer Markets & Buyer Behavior
Chapter 7 Customer driven marketing strategy
Chapter 8 Product, Service and branding strategy
Chapter 9 New Product Developments and PLC
Text Book and course material
Text book:
Principles of Marketing, 12th edition, Kotler and Armstrong, 2006.
Course Material: Different material will be provided to the students as the semester passes by.
NOTE: It’s the responsibility of the student to be attentive and make sure that he is updated with every activity