Mkt350
IISBN 978-1285-155-128 * See this helpful link regarding information on the textbook: http://www.cengage.com/tlconnect/client/product/findProduct.do?productId=535 * See BB (BlackBoard for more information re: CourseMate and Course key information)
COURSE DESCRIPTION: MKT 350 Principles of Marketing. Prerequisite: 54 credit hours and PSY 121; and undergraduate business majors must be admitted to COBA. Structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or users. 3(3-0) F,S
COURSE OBJECTIVES: 1) To introduce the student to basic marketing concepts that guide the successful development of marketing strategies within a socially responsible and ethical context 2) To enable the student to recognize the interrelationship among the marketing mix elements, organizational resources, and environmental variables 3) To provide the student with a marketing acumen regarding the concepts of the customer, target marketing, market segmentation analysis, buyer behavior, product concepts, logistics, pricing, & promotion
II. EXAMINATIONS & GRADING
EXAMINATIONS:
* There will be Five exams that are equally weighted. * Tests are 50 multiple choice questions and will cover book material, lecture material, videos, and guest speakers. * A Test review will be posted on BB prior to each test. * Students will have one hour to complete the test * An OPTIONAL COMPREHENSIVE FINAL EXAM will be given during exam week at the designated exam time. * This final is OPTIONAL and may be used to replace a lower grade on a prior exam or a zero grade on a missed exam. If your optional final exam grade is lower than your lowest test grade, you will NOT be penalized – the better grade will prevail. * A Final Exam review will be available on Blackboard during the last
COURSE DESCRIPTION: MKT 350 Principles of Marketing. Prerequisite: 54 credit hours and PSY 121; and undergraduate business majors must be admitted to COBA. Structure, functions, principles and methods employed in discovering and translating consumer needs and wants into product and service specifications and then transferring these goods and services from producers to consumers or users. 3(3-0) F,S
COURSE OBJECTIVES: 1) To introduce the student to basic marketing concepts that guide the successful development of marketing strategies within a socially responsible and ethical context 2) To enable the student to recognize the interrelationship among the marketing mix elements, organizational resources, and environmental variables 3) To provide the student with a marketing acumen regarding the concepts of the customer, target marketing, market segmentation analysis, buyer behavior, product concepts, logistics, pricing, & promotion
II. EXAMINATIONS & GRADING
EXAMINATIONS:
* There will be Five exams that are equally weighted. * Tests are 50 multiple choice questions and will cover book material, lecture material, videos, and guest speakers. * A Test review will be posted on BB prior to each test. * Students will have one hour to complete the test * An OPTIONAL COMPREHENSIVE FINAL EXAM will be given during exam week at the designated exam time. * This final is OPTIONAL and may be used to replace a lower grade on a prior exam or a zero grade on a missed exam. If your optional final exam grade is lower than your lowest test grade, you will NOT be penalized – the better grade will prevail. * A Final Exam review will be available on Blackboard during the last