Mkt 571 Marketing Research Paper
SYLLABUS
MKT/571 Marketing
Copyright 2013 by University of Phoenix. All rights reserved.
Course Description
This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.
Course Dates
Sep 08, 2015 - Oct 19, 2015
Faculty Information
Name :
Email Address :
Phone Number :
Morgan Cloward (PRIMARY)
See Policies
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located …show more content…
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
•
•
Learning
Noteworthy TV Advertisement
Describe the most creative TV advertisement you have seen recently in team a 700-900-word paper.
Instructions:
Sep 28, 2015 11:59 PM
2
• Describe the most creative TV advertisement you have seen recently, and describe it in a 700-900-word paper.
• What makes this advertisement so noteworthy? What was the advertisement 's intended message? Do you think the advertising strategy was aimed at their demographic? Why?
• Format your assignment consistent with APA guidelines.
• Cite at least two references.
Week4
Pricing and Distribution
Sep, 29 - Oct, 05
Tasks
• Begin working on the Client Pitch Presentation.
• Review the Week Four Study Guide.
Objectives/Competencies
4.1 Determine pricing strategies.
4.2 Determine distribution strategies.
Required Learning Activities
• Marketing Management, Ch. 15
• Marketing Management, Ch. 16
• Marketing Management, Ch. 21
• Progressive Insurance …show more content…
•
•
Click the Assignment Files tab to submit your assignment.
New Product Launch Marketing Plan, Part III
Learning
Instructions: team Complete the final phase of your New Product Launch Marketing plan.
Using the sample Marketing Plan in Marketing and Management (pp.
60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.
Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary
Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure
MKT/571 Marketing
Copyright 2013 by University of Phoenix. All rights reserved.
Course Description
This course prepares students to apply marketing concepts to create and sustain customer value. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, and public relations.
Course Dates
Sep 08, 2015 - Oct 19, 2015
Faculty Information
Name :
Email Address :
Phone Number :
Morgan Cloward (PRIMARY)
See Policies
Policies
Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents (both located …show more content…
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
•
•
Learning
Noteworthy TV Advertisement
Describe the most creative TV advertisement you have seen recently in team a 700-900-word paper.
Instructions:
Sep 28, 2015 11:59 PM
2
• Describe the most creative TV advertisement you have seen recently, and describe it in a 700-900-word paper.
• What makes this advertisement so noteworthy? What was the advertisement 's intended message? Do you think the advertising strategy was aimed at their demographic? Why?
• Format your assignment consistent with APA guidelines.
• Cite at least two references.
Week4
Pricing and Distribution
Sep, 29 - Oct, 05
Tasks
• Begin working on the Client Pitch Presentation.
• Review the Week Four Study Guide.
Objectives/Competencies
4.1 Determine pricing strategies.
4.2 Determine distribution strategies.
Required Learning Activities
• Marketing Management, Ch. 15
• Marketing Management, Ch. 16
• Marketing Management, Ch. 21
• Progressive Insurance …show more content…
•
•
Click the Assignment Files tab to submit your assignment.
New Product Launch Marketing Plan, Part III
Learning
Instructions: team Complete the final phase of your New Product Launch Marketing plan.
Using the sample Marketing Plan in Marketing and Management (pp.
60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.
Your plan should be no more than 3,500 words. Be sure to include the following: Executive summary
Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure