Constructive Action

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Constructive Action
Market Analysis, Planning & Promotion

The importance of effective market planning and operations.

Table of Contents

Abstract……………………………………………........................................................................3

Topic Statement…………………………………………………………………………………...4

Short and Long Term Goals...........................................................................................................5

Setting Analysis………………………………………………………………………..………….6

Situation Analysis……………………………………………………………………….….....….7 .
Need/Opportunity/Solution Analysis…………………………………………………………….8

Plan of Action………………………………………………………………………………….…9

Critical Logs

1…………………………………………………………………………………………..………10

Analysis by Dimension 1…………………………………………………………………….......11 2……………………………………………………………………………………….…….……12

Analysis by Dimension 2………………………………………………………………..……….13 3……………………………………………………………………………………………..……14

Analysis by Dimension 3………………………………………………………………...………15 4…………………………………………………………………………………………..………16 Analysis by Dimension 4……………………………………………………………………...…17 5…………………………………………………………………………………………..………18

Final Assessment……………………………………………………………………….…….....20

Research…………………………………………………………………………………………21

Abstract

The Constructive action for this semester is the importance of effective marketing strategies. Marketing is a invisible force that pushes the modern business world forward. I find marketing very interesting and competitive. I am confident that, having taking this course will further my knowledge in marketing when I go into the business world. The resources available in this business program are ideal for taking my career to the next level and advancing in it as well. I was initially attracted to the field of marketing because I find it to be a very dynamic and creativity-based field. In addition, marketing is a fast-growing discipline, encompassing a wide area of activities within the community. I was first exposed to marketing while working for “You Gotta Believe”. We use marketing every single day to promote our business.

My long-term goal is to learn how to use my marketing knowledge within my workplace to become part of the growth and success of the business. I think the time frame for my long-term goal would be the entire semester. Even then I still could need more time to really grasp the ideals and ethics of marketing. Right now I work for a non-profit organization where I constantly use my marketing skills. As for the future, I don’t know that I will make marketing my career. I plan on opening my own business, so I know in the back of my head I will eventually need it to build my business’s reputation.

In conclusion I think I gained a lot of insight on the topic of marketing, I was able to learn the importance of an effective marketing plan and how to use it within my business. I think this will help me when the day comes that I open my own business. I learned how to build a marketing plan and all the different types of marketing strategies. I was also able to see the negative effect if marketing wasn’t done properly or effectively. This semester gave me a great insight on the marketing aspects of a business. I hope to further my level of knowledge in this file and use it to be a successful business women one day.

Topic Statement

When it comes to my job at “You Gotta Believe” choosing a marketing plan for fundraising is essential. Here we use a special mix of marketing strategies to be successful. That’s why our business is centered on nonprofit marketing. We’ve helped many foster children find permanent homes by raising funds and by building successful marketing strategies as well as rejuvenate resources. For our company marketing is a familiar concept. We understand that marketing is more than just the old sense of making a sale or obtaining a donation. Marketing is a way to satisfy the child’s need for a permanent family. Hers is how we brainstorm our...
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