Unit 18 Marketing Strategies Task 1

Assignment brief – QCF BTEC
Assignment front sheet
Qualification
Unit number and title
BTEC L3 Subsidiary Diploma Hospitality
Unit 18 Marketing for Hospitality
Learner name Assessor name

Mrs Philippa Illsley
Date issued Hand in deadline
Submitted on
Monday 20/04/2015 Thursday 7/05/15

Assignment title
Marketing Strategies
In this assessment, you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.

Criteria reference
To achieve the criteria the evidence must show that the learner is able to:

Task no.

Evidence
P1
Describe principles and strategies of marketing used in hospitality businesses

1

Booklet
P2
Describe constraints which affect marketing strategies inhospitality businesses

2

Booklet
M1
Explain how constraints affect marketing strategies in hospitality businesses

2

Booklet
D1
Analyse the importance of constraints on the marketing principles and strategies used in hospitality businesses

2

Booklet

Learner declaration
I certify that the work submitted for this assignment is my own. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.

Learner signature: Date:

Assignment brief
Qualification
Pearson BTEC Level 3 Subsidiary Diploma in Hospitality
Unit number and title
Unit 18 Marketing for the Hospitality Industry
Assessor name
Mrs P Illsley
Date issued
20/04/15
Hand in deadline
7/05/15

Assignment title
Marketing Strategies
Purpose of this assignment

Scenario
Your teacher has asked you to produce a revision booklet for her year10/11 students who are doing Marketing as part of their level 2 qualification. The Chartered Institute of Marketing says that Marketing is “the management process responsible for identifying, anticipating and satisfying consumer requirements profitably” Ensure that you explain all your key terms in