F&N Swot

Topics: Soft drink, Income, Revenue Pages: 2 (628 words) Published: March 26, 2013
Strategy – Multi Industry and Multi expansion strategy
Over 130 years, F&N has become a household name in Singapore and Malaysia.  Recognising the constraints of growth in these markets, it started to embark on regional expansion for long-term sustainable growth. It is precisely this multi-industry, multi-location strategy that has helped F&N survive the economic downturn and scale new heights in profitability. Source: http://www.fraserandneave.com/FN_investor_r_faqs.asp Capabilities

F&N remains steadfast in its multiple-business model. Its mission is to be a leading Asian-based company focused on a balanced portfolio comprising Food & Beverage, Properties and Publishing & Printing, with significant business presence in overseas markets and renowned for its product quality, brands, sound management and reputation of delivering value to all its stakeholders. Whilst our three businesses may appear seemingly unrelated, we have built up market leadership positions in each of our business as well as strategic capabilities over the years in brand management, extensive marketing expertise, distribution networks, and financial strength and discipline, which are applicable to all our businesses. F&N is one of the few companies with brands that transcend borders. Our priority is to drive earnings, placing emphasis on being asset-light, growing in newer geographical markets, product extensions,  sound capital management and maintaining a balanced business portfolio. F&N is looking at monetising its investment properties progressively and redeploying the proceeds to higher-yielding ventures within the three businesses. With sustained earnings growth, F&N can continue to pay generous dividends to shareholders.


Strengths | Weaknesses |
1. Diversified business operations coupled with widespread geographic presence 2. Leading market...
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