| Existing Products| New Products|
(http://www.quickmba.com/strategy/matrix/ansoff/) accessed on 28 Nov 2010 As part of our study let’s analyze Tesco with the help of Ansoff Matrix. The matrix analyze a company based on two aspect ‘market’ and ‘product’. Based on this there are four part, they are : * Market penetration
* Product Development
* Market Development
Market Penetration of Tesco:
When a company had made its name in the market it need to penetrate in to find out all the opportunity that it can exploit. Here Tesco has also made a good reputation in terms of its function. Now as part its market penetration activity it has undertook much activity. One such activity was when it tried to increase its market share through Tesco’s clubcard double point scheme. Through this it has made its rival Asda’s fall from 17.2% to 17% whereas it made a gain of .3% by raising its market share from 30.1% to 30.4%.
(http://www.retail-week.com/data/kantar-worldpanel/tesco-market-share-up-as-it-piles-pressure-on-asda/5010942.article) accessed on 28 Nov 2010