E Marketing Cocos Keeling Islands Website Design Part 3 
Application of 7Cs (Website elements that drive customer traffic)
There are seven (7) design elements (7Cs) that should be considered when creating a website intended for commerce and sales. Customers shop online for several reasons such as; convenience, cost, large selection and the allure of control over their purchases. Customers can easily shop around from anywhere they have an internet connection, this gives companies an even greater imperative to create a website that will drive traffic to their websites, appeal to their target markets, and create a lasting experienced that will create return customers. According to Mohammad R. Hamidizadeh, Fayegh Mojarrad and Mohammad E. Fadaeinejad (2011) using 7Cs of website designing we can analyze the quality and effectiveness of Cocos Keeling Island website and decide what could be improved.
Context
Websites context is very important, a website’s layout and overall visual design needs to be uncluttered, easy to read and navigate, and the color scheme needs to be appropriate for the marketing design. Having some whit spaces will also aid in the overall design and readability. Analyzing the Cocos Island website it is evident that they have used “table” layout in designing their website.
Figure 1: Cocos Keeling Island-Official Website
Source: Cocos Keeling Islands (2014)
Above figure shows the design layout of the website. It is basically designed with the menu fixed to the top left corner and first part of the table contains an animated slideshow of images. Then it has a booking section and then only page information is displayed. On the left column it has contact details, an alternative menu, an interactive map and a weather forecast. At the bottom there is a footer that hovers over the text. The design is very simple and elegant, but it lacks in functionality. The below figure is of a zoomed out image of the page, when in 100% zoom (Figure 2). most of the static text on the information requested is not
There are seven (7) design elements (7Cs) that should be considered when creating a website intended for commerce and sales. Customers shop online for several reasons such as; convenience, cost, large selection and the allure of control over their purchases. Customers can easily shop around from anywhere they have an internet connection, this gives companies an even greater imperative to create a website that will drive traffic to their websites, appeal to their target markets, and create a lasting experienced that will create return customers. According to Mohammad R. Hamidizadeh, Fayegh Mojarrad and Mohammad E. Fadaeinejad (2011) using 7Cs of website designing we can analyze the quality and effectiveness of Cocos Keeling Island website and decide what could be improved.
Context
Websites context is very important, a website’s layout and overall visual design needs to be uncluttered, easy to read and navigate, and the color scheme needs to be appropriate for the marketing design. Having some whit spaces will also aid in the overall design and readability. Analyzing the Cocos Island website it is evident that they have used “table” layout in designing their website.
Figure 1: Cocos Keeling Island-Official Website
Source: Cocos Keeling Islands (2014)
Above figure shows the design layout of the website. It is basically designed with the menu fixed to the top left corner and first part of the table contains an animated slideshow of images. Then it has a booking section and then only page information is displayed. On the left column it has contact details, an alternative menu, an interactive map and a weather forecast. At the bottom there is a footer that hovers over the text. The design is very simple and elegant, but it lacks in functionality. The below figure is of a zoomed out image of the page, when in 100% zoom (Figure 2). most of the static text on the information requested is not
References: Mohammad R. Hamidizadeh, Fayegh Mojarrad, Mohammad E. Fadaeinejad (2011) 'Design of internet marketing based on 7Cs model ', International Conference on Social Science and Humanity, 5(2), pp. 276 [Online]. Available at: http://www.ipedr.com/vol5/no2/61-H10166.pdf (Accessed: 10 November 2014). cocos keeling islands (2014) Cocos Keeling Islands, Available at: http://www.cocoskeelingislands.com.au/ (Accessed: 10 November 2014).