Preview

Kudler Fine Foods: Website Analysis

Satisfactory Essays
Open Document
Open Document
568 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Kudler Fine Foods: Website Analysis
Kudler Fine Foods: Website Critique Paper
VCT310
April 22, 2013

Kudler Fine Foods: Website Critique Paper Kudler Fine Foods is a gourmet food and wine company with three locations in California. Kudler Fine Foods specializes in gourmet cheese, fresh produce, organic beef and seafood, freshly baked artisan breads, and affordable domestic and imported wines. Kudler Fine Foods has three retail stores in California located in Del Mar, La Jolla, and Encinitas. The website contains basic information about the stores featured in the categories of “Bakery”, “Meat & Seafood”, “Produce”, “Cheese & Dairy”, and “Wine”. The Kudler Fine Foods website also has five informational categories that include “News”, “About”, “Locations”, “Survey”, and “Terms & Conditions”. A critique of the website is made by reviewing design and layout of the site.
Design …show more content…
“Visual elements such as color, layout, typography, and images shape a sites personality or voice” (McIntire, 2008, p. 2) thus the design must be appealing in order to lure visitors to the site. There are several characteristics that are included in the design of a website including color, layout, graphics, fonts, input forms, and navigation. After reviewing the Kudler site, the rotating graphics gives the site a focusing affect.
A review of the site displays very dull colors. The simplicity of the site leaves much to the customer’s imagination. This may drive the customer to leaving the site without important information about Kudler Fine Foods. By increasing the displays and graphics, Kudler Fine Foods can better highlight the important features and services of the site. Using stylized graphics and colors, a website can draw attention to important features they want customers to be sure to look at.
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Better Essays

    Kudler Fine Foods Case Study
    • 1064 Words
    • 5 Pages

    Kudler Fine Foods Case Study

    Kudler Fine Foods is a company that is looking to expand and integrate their accounting software. Accuracy and the ability to have all locations communicate are essential in the decisions of the direction the company. Software that caters to the majority needs of the company will facilitate the recording process and increase the accuracy of such action. There are several types of accounting information systems the company could use. Each type has their advantages and disadvantages on the development and usage of the software. The company has many issues to consider in deciding which…

    • 1064 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods: Functional Area Interrelationships Essay Example
    • 1763 Words
    • 7 Pages

    Kudler Fine Foods: Functional Area Interrelationships Essay Example

    Kudler Fine Foods is an upscale grocery store specializing in gourmet foods, wines, and other cooking needs. Kathy Kudler established the company through her use of fine foods for cooking as well as the inability to obtain them as a consumer. The company has a unique concept and approach to the collaboration of different methods in management and operations. This is responsible for the current success of three individual stores. Through the demands of consumers, Kudler Fine Foods developed a strong mission, collaborative methods, and organizational structure to create functional area interrelationships within the business.…

    • 1763 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Better Essays

    Kudler Fine Foods Frequent Shopper Program
    • 4070 Words
    • 17 Pages

    Kudler Fine Foods Frequent Shopper Program

    Upon mention of a gourmet specialty store in California, Kudler Fine Food would be one of the first stores that will be mentioned. It is one of the most famous food retail stores that started in California. Currently, the store’s products are sold in their own retail stores as well as other grocery shops. The mission of the business is to offer customers with only the best selections of food and wines that most chef and food lovers would love to have in their own kitchens. Kudler makes sure that they remain to be the number one choice for various food ingredients (Kudler Fine Foods, Inc., 2008). In 2007, Kudler’s targeted on attaining higher number of loyal customers. They did this by adding more interactive and rewards programs for their existing customers to enjoy (Kudler Fine Foods, Inc.,2008). Scope:…

    • 4070 Words
    • 17 Pages
    Better Essays
    Read More
  • Better Essays

    Kudler Fine Foods Strategic Plan
    • 1144 Words
    • 5 Pages

    Kudler Fine Foods Strategic Plan

    Kudler Fine Foods is a local upscale specialty food store located in San Diego metropolitan region. This company is operating in three different locations for the last seven years at La Jolla, Del Mar, and Encinitas areas. Each store has 16,000 square feet of retail space in shopping mall buildings. The stores are full with the best imported groceries, domestic groceries, different departments, and effective management in areas such as bakery, pastries, produce, meat, seafood, condiments, packaged foods, cheese, and dairy products. The company is doing well with the effective business management strategies, but currently the company wants to improve more with the advance restructuring of its business vision, mission, and values.…

    • 1144 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Str 581 Strategic Plan
    • 370 Words
    • 2 Pages

    Str 581 Strategic Plan

    The mission of Kudler’s Fine Food is to present to the various communities in which we are located to the finest gourmet foods that are available. Kudler’s Fine Food is a gourmet cook’s dream come true if one’s mind and palette can be visualized and taste it we have the ingredients to bring that vision to life. The soul mission of Kudler’s is to provide the finest wines, cheeses and baked goods that are available from around the world at a reasonable price. The mission of Kudler Fine Foods is to provide their customers a unique shopping experience that fulfills their desire for fine foods and wines. This belief offers the opportunity for their customers to achieve the best…

    • 370 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Marketing Research Analysis: Kudler Fine Foods

    • 1084 Words
    • 31 Pages

    Marketing Research Analysis: Kudler Fine Foods

    Throughout this paper, I will explain the marketing research on Kudler Fine Foods. This paper will also discuss the significance of marketing research and how it affects the evolution of Kudler Fine Foods’ marketing strategy and tactics. Then, the fields where further market research is required will be distinguished. Subsequently, the significance of competitive intelligence and analysis concerning the promotion of Kudler Fine Foods’ marketing strategy and tactics will be considered. Kudler Fine Foods Marketing Research Kudler Fine Foods is primarily located in southern California with three successful sites. The original store launched in La Jolla in 1998 by Kathy Kudler, a creative thinker who wished for a place where she could purchase everything she wanted so that she could make dinner and thought that opening a chain of gourmet markets was the answer. The Del Mar and Encinitas sites were in motion within five years (University of Phoenix, 2013). Marketing research comprises more than just talking to a consumer and asking them to fill out a survey answering questions to find out how they agree and disagree. It implicates the identification of the elements of the part of the population that is the target market, the way people live and their values, and the information collected while conducting the fundamental research and analyzing the information. The results can then be used to make current business strategies better, make business decisions that are based on supply, demand, the demographics, avoid any indiscretions, calculate a correct likelihood and accurate probabilities centered on consistency of past experiences, and decide which strategic expenses are sensible for the company. Marketing research draws in a lot of time and can be expensive, before making valuable marketing choices and a communication strategy, it is essential to reflect the different kinds of buyers and consumers, and…

    • 1084 Words
    • 31 Pages
    Better Essays
    Read More
  • Better Essays

    Bsa 310 Week 2 Individual Assignment
    • 2464 Words
    • 10 Pages

    Bsa 310 Week 2 Individual Assignment

    The intent behind the development of Kudler Fine Foods Frequent Buyer Program is to increase the level of customer loyalty. The system will be broken down into two different levels; the frequency of a buyers shopping with Kudler Fine Foods and the amount of money that the buyer spends with each purchase. A program like this is typically used as a marketing strategy that is “enabled by point-of-sale technology to record and store customer purchases in exchange for rewards’ (Appel, p. 156, 2006). A web-based shopping program will be used to enhance the Frequent Buyer Program for Kudler Fine Foods. This will be achieved by applying web-based advertising.…

    • 2464 Words
    • 10 Pages
    Better Essays
    Read More
  • Better Essays

    Eco 365
    • 1071 Words
    • 5 Pages

    Eco 365

    Kudler Fine Foods is an upscale gourmet food store with locations throughout California. The store focuses on a variety selection of products such as bakery, fresh produce, fresh meat, fresh seafood, condiments, and the wines (Kudler Fine Foods, 2003). Kathy Kudler, the founder of Kudler Fine Foods, was on a routine shopping trip when she realized the need for an upscale specialty food store. Kathy immediate began creating a business plan. In 1998, the first Kudler Fine Foods store was operating. Currently, Kudler Fine Foods has operations in three different locations. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (Kudler Fine Foods, 2003, par. 5).…

    • 1071 Words
    • 5 Pages
    Better Essays
    Read More
  • Good Essays

    Kudler Fine Foods
    • 893 Words
    • 4 Pages

    Kudler Fine Foods

    Kudler Fine Foods has been in business since the opening of their first store in 1998. From that point the company’s owner Kathy Kudler has been focusing on how to deliver high qualities products that customers will want to continue to purchase. As the text states, “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (Apollo Group, 2011).…

    • 893 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Kudler
    • 2859 Words
    • 12 Pages

    Kudler

    Kudler Fine Foods is a Southern Californian specialty gourmet food store. It has currently three locations with the plan to open the fourth location in the near future. The stores offer the finest food and the best ingredients to upscale customers in order to provide a one stop shopping for an excusive home cooked meal. Kudler Fine Foods has experienced a significant growth and is now focused on expanding the services through its new marketing strategies.…

    • 2859 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Good Essays

    Bsa 310 Week 2
    • 653 Words
    • 3 Pages

    Bsa 310 Week 2

    Kudler Fine Foods are based out of several locations out of the state of California – the driving objective if for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Kudler Fine Foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operations. Kudler Fine Foods also like to increase loyalty and profits to their organization and has been interested in developing a system to track customers purchase through frequent shopper program to award loyalty points for redemption.…

    • 653 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Kudler Fine Foods Marketing Research Paper Essay Example
    • 1196 Words
    • 5 Pages

    Kudler Fine Foods Marketing Research Paper Essay Example

    Kudler Fine Foods is a leader in the industry of marketing, designing gourmet and distributing fine foods. Kudler Fine Foods was founded on the basis of providing customers with the finest foods, wines and cheese’s. Kudler Fine Foods mission is as follows: “Kudler Fine Food’s mission is to provide our customer the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment” (rEsources, 2008). As the leader, in our industry we me fine tone our efforts in maintaining a good market share.…

    • 1196 Words
    • 5 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Integrative Network Design Project
    • 495 Words
    • 2 Pages

    Integrative Network Design Project

    Kudler Fine Foods was first founded by Kathy Kudler in La Jolla, California. It has expanded to two more locations, Del Mar, California, and Encinitas, California. The stores are generally spaced, about 8,000 sq ft, and have imported and domestic foods, including Fresh Bakery & Pastries, Fresh Produce, Fresh Meat & Seafood, Condiments & Packaged foods as well as Cheese and other dairy products. Kudler wants to see their company grow by upgrading their communications systems and making it wireless. The wireless technology upgrade will allow the company to have a better way of communicating between the stores as well as to the employees and customers .…

    • 495 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Kudler Fine Foods Photography Analysis
    • 2094 Words
    • 9 Pages

    Kudler Fine Foods Photography Analysis

    In order for Kudler Fine Foods to continue being successful, our technology should be constantly updated to keep up with our competitors and stay in line with upgrades. The company must modernize the ways in which consumers identify and differentiate with the Kudler Fine Foods brand. Investing and developing a strong marketing plan using impeccable photography will help increase our retail, online, and direct marketing sales (MindFireInc, 2013). To capitalize on our marketing efforts it is imperative to analyze both the advantages and disadvantages of creating an in-house photography infrastructure versus outsourcing the photography to a professional photographer.…

    • 2094 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Design Marketing
    • 2603 Words
    • 11 Pages

    Design Marketing

    “Content precedes design. Design in the absence of content is not design, its decoration” (Jeffrey Zeldman). Every person making a website has something different to communicate and in order to ensure clear communication one must use design. In this report I am going to carry out a design analysis of Katie’s real chocolate website and look at how her brand image is conveyed through the website, suggest some ways in which she could improve on her current strategy, take a look at her packaging and also compare and contrast her website with some of her direct competitors.…

    • 2603 Words
    • 11 Pages
    Powerful Essays
    Read More