Eco 365

Only available on StudyMode
  • Download(s) : 94
  • Published : April 8, 2013
Open Document
Text Preview
Differentiating Between Market Structures in Kudler

Differentiating Between Market Structures in Kudler
Overview of Kudler Fine Foods
Kudler Fine Foods is an upscale gourmet food store with locations throughout California. The store focuses on a variety selection of products such as bakery, fresh produce, fresh meat, fresh seafood, condiments, and the wines (Kudler Fine Foods, 2003). Kathy Kudler, the founder of Kudler Fine Foods, was on a routine shopping trip when she realized the need for an upscale specialty food store. Kathy immediate began creating a business plan. In 1998, the first Kudler Fine Foods store was operating. Currently, Kudler Fine Foods has operations in three different locations. “Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers” (Kudler Fine Foods, 2003, par. 5). Competing in the Market

Although Kudler Fine Foods has been experiencing significant growth, the organization does have competitors. However, Kudler Fine Foods employs a variety of tactics to remain competitive within the market. One way in particular is Kudler Fine Foods differentiated itself from many competitors in the food market by exclusively offering only gourmet products in its stores. Kudler Fine Foods also strives to ensure that the organization’s customers receive the highest level of customer service attainable. These tactics allow the organization to dominant its share of the market without direct competition from traditional supermarkets (Kudler, 2003). However, there are competitors that pose a significant threat to Kudler Fine Foods. For instance, Cardiff Seaside Market has been in business since 1985 and its location is within five miles of two of Kulder’s stores (Kudler, 2003). Cardiff Seaside Market main products are meat, produce, and...
tracking img