Design Marketing

| |

|Design analysis of Katie’s Real chocolate |
|[Direct Marketing and Design] |
| |
|[Required to carry out a basic design analysis of Katie’s real chocolate |
|looking at the principles of design, colour theory and corporate visual |
|identity] |
| |
|Ray Barnes |
|[18/04/2012] |
| |
Table of Contents

Introduction 2

Katies website and logo 2

Packaging 4

Katie competition 5

Print literature 6

Introduction

“Content precedes design. Design in the absence of content is not design, its decoration” (Jeffrey Zeldman). Every person making a website has something different to communicate and in order to ensure clear communication one must use design. In this report I am going to carry out a design analysis of Katie’s real chocolate website and look at how her brand image is conveyed through the website, suggest some ways in which she could improve on her current strategy, take a look at her packaging and also compare and contrast her website with some of her direct competitors.

Katie set up her shop in Bandon 1 year ago on the first of April 2011 and immediately set up her website so that potential customers could see what she has to offer. The brand image that she has is of a business that is fun and creative and she is willing to try anything to get her brand in the minds of her customers. A number of