Sassyfox. Com Website Analysis

Sassyfox.com is the website for Sassy Fox, a boutique located in downtown San Angelo, Texas. The audience demographic for the site consists of both women and teenagers, featuring the two categories “Sassy Ladies” and “Sassy Kids.” While the website is supposed to serve as a webstore for the boutique, Sassyfox.com has a lot of problems that hurt the usability of the site. For this analysis, I have broken the user experience into three categories: 1) Information Architecture; 2) Content; and 3) Design. Designing concepts author Jeff Johnson defines in his book, “Designing with the Mind in Mind” will be used in each section.

Information Architecture
In the first few chapters of the book, Johnson stresses the importance of structuring a website with user goals in mind and creating a layout that is both predictable and easy to navigate. These are the principles that information architecture is based on and is something that sassyfox.com heavily violates. Examples of this include the website’s category-based navigation and accessibility of important information.
One of the greatest problems affecting the usability of the website is its category-based navigation. In chapter seven, Johnson defines navigation as the informational “breadcrumbs” that guide a user to his or her
In their mapping of the website, Sassy Fox misleads users in the products they have and fail to keep their goals in mind by making it difficult to access related information. In my opinion, the website would benefit from getting rid of its category-based navigation and adopting Pinterest-style layout. Because there are so few products on the website, allowing users to filter the products they want to see would be more efficient. Also, it would be better to not have the location hyperlinked and make the phone number and address available on both the secondary menu and footer of the