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01 Heuristic Evaluation Report Holiday Inn China Website Ch

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01 Heuristic Evaluation Report Holiday Inn China Website Ch
Heuristic Evaluation of
HolidayInn.com.cn
Holiday Inn Hotel Booking Site for Chinese Speaking Users

Completed by Team CBR:
Yufei Duan
Yina Li
Ying Li
Qianying Liu
Niven Sellars
Michael Somer

February 7, 2008

Table of Contents
Heuristic Evaluation Overview for www.holidayinn.com.cn 3
Introduction 3 Purpose 3
Methodology 3
Heuristic Evaluation Findings 4
1. Visibility of System Status 4
2. Match Between System and the Real World 6
3. Consistency and Standards 13
4. Error Prevention 19
5. Aesthetic and Minimalist Design 20
6. Help Users Recognize, Diagnose, and Recover from Errors 21
7. Help and Documentation 23

Findings and Conclusion 24
Key Findings 24 Conclusion 28

Heuristic Evaluation Overview for www.holidayinn.com.cn
Introduction
This heuristic evaluation of the www.holidayinn.com.cn was completed on February 7, 2007, as a preliminary step in the preparation for a usability test of the site. The evaluation was completed by the project team after a careful review of the website. From the information provided by the sponsor, the project team learned that the audience of the website is mostly domestic Chinese (mainland) users. They book hotel rooms online for business and/or leisure purposes. Their ages span from the mid-twenties to the fifties. Most of them are not comfortable using computers. The majority of them do not speak or read English.

To accomplish the users’ goal of booking rooms on the website, the Holiday Inn (China) website must successfully guide users through the site.

Purpose
The purpose of this heuristic evaluation is to discover any potential usability weaknesses that might confuse users. The findings from the evaluation will be used to design appropriate scenarios for the usability test.

Methodology
The project team evaluated the website from a Chinese user’s point of view. In our preliminary meeting, the team reviewed the overall structure and content of the site and determined our scenario, which is the process of

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