E-Commerce – a Case from Indian Perspective

Topics: Electronic commerce, Online shopping, Venture capital Pages: 24 (8835 words) Published: September 6, 2012
2012
ARRAY CONSULTANCY SERVICES 264 Shanti Pally, Kolkata West Bengal, India 700042 Satish Kr. Goenka Jindal Global Business School O. P. Jindal Global University Sonipat, NCR of Delhi

[E-COMMERCE – A CASE FROM INDIAN PERSPECTIVE]
An overview of Indian E-Commerce with a detailed case on RedBus.in

Table of Contents
Disclaimer ............................................................................................................................................... 3 Acknowledgement................................................................................................................................... 4 Electronic Commerce .............................................................................................................................. 5 Major divisions of E-commerce ............................................................................................................ 5 Business Application ............................................................................................................................ 5 Global Trend of E-Commerce ............................................................................................................... 6 Impact on Markets & Retailers ............................................................................................................ 6 E-Commerce in India ............................................................................................................................... 7 Market Size & Growth ......................................................................................................................... 7 Facts of Indian E-Commerce ................................................................................................................ 8 Capital to Play Differentiator ............................................................................................................... 8 Key Drivers to Success of E-Commerce in India .................................................................................... 9 Reduced operational cost ................................................................................................................ 9 Easy to compare: ............................................................................................................................. 9 Safe & secure ................................................................................................................................... 9 Increased reach for the merchant .................................................................................................... 9 Shopping 24×7 ............................................................................................................................... 10 Social media trend ......................................................................................................................... 10 Others ........................................................................................................................................... 10 Top Five Challenges of Indian E-Commerce Market............................................................................ 10 High Customer Acquisition Cost ..................................................................................................... 11 High Churn/ Low Loyalty ................................................................................................................ 11 Cash on Delivery ............................................................................................................................ 11 High Cash Burn Rate ...................................................................................................................... 12 High Inventory/ Poor Supply Chains ............................................................................................... 12 E-Commerce in the Non-Metros...
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