Importance of E-Commerce in India and Competition Issue

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E-commerce in India and the potential competition issues
With special reference to credit cards market in India

Submitted to Mr. Rakesh Kumar, Joint director (economics), Competition Commission of India

Submitted by Ankita Pahuja M.sc economics ,2nd year, TERI University, Vasant Kunj, Delhi 1

Disclaimer

This project report/dissertation has been prepared by the author as an intern under the Internship Programme of the Competition Commission of India for academic purposes only. The views expressed in the report are personal of the intern and do not reflect the view of the commission or any of its staff or personnel and do not bind the commission in any manner. This report is the intellectual property of the Competition Commission of India and the same or any part thereof may not be used in any manner whatsoever, without the express permission of the Competition Commission of India in writing.

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Acknowledgement

I am thankful to Competition Commission of India for accepting me as an intern and providing me with the appropriate guidance and material to convert my synopsis into this paper. I am fortunate to be provided with an opportunity to write my paper under the guidance of Mr. Rakesh Kumar. This paper would not have been possible without his valuable inputs, honest remarks and earnest effort to guide me throughout the drafting of the paper. I am highly indebted to the entire library staff to help me find the relevant books and journals. I am grateful to Dr Anil Kumar Sharma, Assistant Director (Economics), for guiding me in the organization of this project and enthusiastically helping me to steer the troubled waters in the time of need. I am also thankful to Mr. Hariprasad Cg and Mr. Anand Sharma for helping me in every possible way they could. I would like to extend my sincere thanks to my friends and co-interns for their constant review and honest remarks.

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Index

1. Introduction…………………………………………………………………………………………. 2. E-commerce in India……………………………………………………………………………… 2.1 Facilitators of E-commerce in India…………………………………………………… 3. E-commerce and Competition……………………………………………………………….. 4. Potential Competition issues………………………………………………………………….. 5. E-commerce and anti-competitive agreements………………………………………. 5.1 Excessive pricing in E-commerce markets…………………………………………. 5.2 Collusion………………………………………………………………………………………….. 5.3 Factors that facilitate collusion in E-commerce…………………………………. 5.4 Impact of E-commerce on nature of vertical restraints …………………….. 6. Credit Cards in India……………………………………………………………………………….. 7. International interventions in credit cards market………………………………….. 7.1 Anti-trust cases in Credit cards………………………………………………………….. 7.2 Other interventions done worldwide………………………………………………… 8. Competition law in India………………………………………………………………………… 9. Role of CCI………………………………………………………………………………………………. 10. Conclusion………………………………………………………………………………………………. 11. Appendix………………………………………………………………………………………………… 11.1 11.2 11.3 11.4 11.5 11.6 Growth of E-commerce………………………………………………………………… Status of E-commerce in India………………………………………………………. List of top E-commerce companies in India…………………………………… Future of E-commerce in India……………………………………………………… Future of Credit cards in India………………………………………………………. Credit Cards and interchange fees…………………………………………………

12. References………………………………………………………………………………………………. 4

Abstract

E-commerce which is developing at a high rate in India can become a platform for anti-competitive issues and agreements that can come up in the future. Some potential competitive issues have been discussed and international cases where anti-trust issues have come up in E-commerce markets. Credits cards are the facilitators of E-commerce. Some international case studies are done where anti-competitive agreements have come up between the credit card companies. Lastly , Role of CCI in dealing with these issues is discussed.

Keywords E-commerce, e-hubs (electronic marketplaces), credit cards,...
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