Why Do People Use Celebrity Endorsers

Jozui in her passage argues to the audience that people should stop supporting companies who use celebrity endorsers and that there should be laws to combat this type of advertising. The author supports her claim by first pointing out that companies simply use famous or familiar faces to sway the opinions of their viewers. She continues by giving examples of how certain companies use athletes or talk show hosts are just paid to pretend to be a user of the product. The author’s purpose is to persuade her audience into boycotting this type of advertising in order to get laws put in place to make this sort of advertising illegal to protect consumers. The author adopts a disgruntled tone for the consumers who are targeted by big businesses. Jozui’s view that we should limit companies ability to use celebrity endorsers is
Like with Matthew Mcconaughey driving around his Lincoln or Brad Pitt telling people to buy Chanel No.5, most likely neither of them actually like the product they endorse. This appears to many people as dishonest and that the big businesses are simply taking advantage of consumers. The advertisements are supposed to get people to want to buy the product, therefore, they are not taking advantage of anyone but rather doing their job. When the most popular athlete of the time is seen eating a Subway sandwich the company is not being deceitful to their customers, but just using their resources to put a credible face to present their product. Companies are allowed to use whoever they want to promote their products and if they have the funds to afford the top celebrities there should not be anything stopping them from doing so. Although celebrity endorsements seem dishonest to some people, companies are allowed to advertise however they want and it is up to the consumer to decide for themselves what they want to