Preview

Goo Josui

Satisfactory Essays
Open Document
Open Document
454 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Goo Josui
Josui in her passage is explaining that advertisers use famous celebrities to promote their products. The author supports her claim by first explaining her evidence on how companies use famous actors to promote certain products. She continues by saying,”This kind of marketing is misleading and insults the intelligence of the audience.” The author’s purpose is to get the audience to see how companies use actors and famous people to promote products in order to get the audience’s attention to checkout the actual product instead of listening to a famous person talking about it on TV. The author establishes an angry tone for this passage because she wants the audience to see that you don’t need someone telling you how good the product is when you could go see the product for yourself. Josui believes it is unfair to use celebrities. Although there are many pros to this type of advertising. It does sound …show more content…
Having a famous person advertise a product could throw up many red flags. The product could be a major problem to your health or be a danger to your safety. This is because they are attracting more of a younger audience to get their parents to buy a product just because the famous person said you should buy it. On the other hand consumers are not forced to buy said product. So according to the author, how is this misleading? This is just one reason out of the many why the author’s argument is invalid. Having a famous celebrity advertise a product is still good for a company because that means your company will make money on the product and isn’t insulting anyone. Just because a famous person is advertising a product that doesn’t mean it’s misleading or insulting anyone. It’s mostly the responsibility of the consumer to check out the product for them self and to review it. In the long haul there are no problems with having a celebrity advertise a

You May Also Find These Documents Helpful

  • Powerful Essays

    Alyssa Carchietta Essay

    • 6359 Words
    • 26 Pages

    Do you think by hiring a celebrity to endorse a product is worth the large amount of money invested to…

    • 6359 Words
    • 26 Pages
    Powerful Essays
  • Good Essays

    Many people do not like the idea that celebrities are in advertisements. Sue Jozui in her passage, argues that having celebs in advertisements is misleading and insults intelligence of the audience. She supports her argument by giving examples, like questioning why they think that someone will buy a suv just because some attractive famous person is pretending to drive it to get paid. The authors purpose is to persuade her audience to boycott this kind of advertising so people are not mislead anymore. The author establishes a kind of sarcastic tone for her audience, the people watching these advertisements. Jozi's argument is agreeable because most celebrities do not give an honest opinion and some advertisements may mislead people.…

    • 437 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Cronley, M. L., Kardes, F. R., Goddard, P. & Houghton, D. C. 1999. Endorsing products for money: The role of the correspondence bias in celebrity advertising, Advances in Consumer Research, 26: 627– 631…

    • 7714 Words
    • 31 Pages
    Powerful Essays
  • Good Essays

    To begin Jozui states that, “Advertisers frequently use the testimony of a celebrity to support a claim”. I most definitively agree, for example as an avid TV watcher I have seen a good amount of commercials and whenever there is a big company (Pepsi) trying to promote a new product, there is almost always a celebrity in the ad. I usually do not care for the celebrity, but for their definitely will be a huge fan watching who will care. In addition, they greatest combination of a commercial has to be the “athlete promoting athlete gear”. “A football star touts a deodorant soap, a tennis pro gets stamina from Brand X cereal”, as people watch these they see their “heroes” and believe that if they do what athletes do they can become like them.…

    • 313 Words
    • 2 Pages
    Good Essays
  • Good Essays

    The author believes that consumers should boycott celebrity endorsed advertisements, this is illogical because buyers are not forced to buy the product, and using celebrities to advertise products is a really smart and effective way to catch a buyer's attention.…

    • 508 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Print advertisements are used to persuade consumers to buy a specific product. There are several different strategies used to persuade the consumer audience. An effective and eye catching way to get the attention of consumers is to use a celebrity. Audiences may idolize and look up to celebrities, and it is more likely for them to pay attention to an advertisement with a celebrity in it rather than an ordinary person who is not well known.…

    • 532 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Someone may think is this way marketing is unfair but try imagining yourself as a business owner. A new business owner trying to get their young business off the ground and a celebrity happens to actually enjoy your product and wants to be in a commercial. If this type of marketing is banned, this could hurt the business trying to get a boost for their products. Not all commercials have famous personalities emptily selling a product and not all advertiser are trying deceive the consumers. Someone should be allowed the right to use advertising as they like because they should freedom to sell their product where it is deceptive or not. ‘Advertisements using celebrities are manipulative’ but isn't all advertising kind of manipulative? For example if a medicine commercial claiming to fix heartburn will list off the benefits to the viewer nice and clearly. However when the side effects are listed there can be many problematic symptoms or life threatening ones that are rattled off so quickly, you don’t get to hear them all. This tactic misleads the viewer to hear all the good things about the medicine but likes to quickly skim over the flaws. Why is this any different from using actors and actresses in a commercial? Advertising companies should be allowed to advertise the appliance with celebrities because marketing is already misleading on its own. Marketing is already manipulative and saying ‘only…

    • 838 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Diction

    • 452 Words
    • 2 Pages

    Advertisements were created long ago to help businesses grow and their products to become noticed. It was used throughout posters, newspapers, radio broadcasts, and finally television. Advertising was and still is a great strategy to get America and other countries to be industrialized; which still works today. Celebrities can attract the attention of some people and interest them to consume in their products. Testimonials, along with many other types of marketing, are just an everyday technique in propaganda that many corporations and businesses use; they are not degrading the reasoning of anyone, but are simply influencing…

    • 452 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Celebrity marketing is quickly becoming one of the most popular forms of advertising. Per recent data 20% of all television commercials have a famous person in them. And about 10% of all the money spent on any form of television advertisement use a celebrity to endorse the brand and product (Advertising Age 1987; Sherman 1985). Research has demonstrated that celebrities make advertising products more plausible (Kamins et al. 1989). They also help the consumer with product recall (Friedman and Friedman 1979). Additionally, celebrities aid the identification with the brand (Petty, Cacioppo, and Schumann 1983). The use of celebrities is intended to instill a positive view in the consumer’s mind in regards of the brand (Kamins et al. 1989), this helps bring life into a product and give it it’s very own personality (McCracken, 1989). Since here are more and more brands investing highly in these celebrity endorsements the question that now must be asked is if it is worth it and persuades consumer purchase intention.…

    • 454 Words
    • 2 Pages
    Good Essays
  • Good Essays

    O’Neill claims that celebrity endorsement of products is “fault” logic. I think what he means is that people will associate the products with the celebrity who sell them, however, those products might not have the effects of what of what the consumers wanted. For example, “Britney Spear drinks milk. She is a hottie.” People might want to drink milk too because they look as good as Britney Spear. However, people forget that the milk might not be the only thing that make Britney Spear looks good, and her appearance can be base on genetic not what she drinks. People buy products sold by famous people because celebrity are the people we “know” and like, so we trust them and trust the products they sell. Also, people always compare themselves with celebrities, and they want to be as perfect as them, which is also the reason why people would like to use the products that a celebrity…

    • 951 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Celebrities are everywhere, it's unavoidable. Some people believe one place celebrities should stay out of though is advertising. Sue Jozui in her passage argues that consumers should boycott celebrity advertising and create rules and guidelines for advertisers. The author supports her argument by listing examples of celebrity advertising. She continues by stating, “This kind of marketing is misleading and insults the intelligence of the audience.”(4). The author’s purpose is to persuade consumers to boycott celebrity advertising in order to create a change in the advertising industry. Sue Jozui establishes an outraged tone for consumers that have been deceived by this advertising in the past.…

    • 601 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Celebrity endorsements can be a sense of false advertisement and put smaller businesses out of business because they can't afford the payments of a celebrity promoting the product. These endorsements don't give a reliable source of how the make of the product is, people may just buy the product due to the celebrities promotion. Endorsements can mislead the consumer to buy a lower quality product that is overpriced. The product is overpriced because of the celebrities backing of the…

    • 903 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Like with Matthew Mcconaughey driving around his Lincoln or Brad Pitt telling people to buy Chanel No.5, most likely neither of them actually like the product they endorse. This appears to many people as dishonest and that the big businesses are simply taking advantage of consumers. The advertisements are supposed to get people to want to buy the product, therefore, they are not taking advantage of anyone but rather doing their job. When the most popular athlete of the time is seen eating a Subway sandwich the company is not being deceitful to their customers, but just using their resources to put a credible face to present their product. Companies are allowed to use whoever they want to promote their products and if they have the funds to afford the top celebrities there should not be anything stopping them from doing so. Although celebrity endorsements seem dishonest to some people, companies are allowed to advertise however they want and it is up to the consumer to decide for themselves what they want to…

    • 657 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Midori

    • 791 Words
    • 4 Pages

    Companies use celebrities to promote their products, mostly in a provocative way. Beautiful women are used in sexual manners to sell simple items, just like Beyoncé getting all dolled up just to sell lip gloss or Jennifer Lopez selling fake stick on nails or even Jessica Simpson in the proactiv ads. Using these beautiful women to sell these products gives the audience a false outlook on life as a whole. I believe that ads, like these, in general are harmful because they create an untrue image in the reader’s eye of what the effects of the product actually is.…

    • 791 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Visual Argument

    • 1067 Words
    • 3 Pages

    The choice of a face for an advertisement is very important. Companies and ad creators then “use” celebrities who are “famous” to attract consumers on their products. This use of…

    • 1067 Words
    • 3 Pages
    Good Essays