Preview

A Rhetorical Analysis Of Sue Jozui's Arguments

Good Essays
Open Document
Open Document
437 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
A Rhetorical Analysis Of Sue Jozui's Arguments
Many people do not like the idea that celebrities are in advertisements. Sue Jozui in her passage, argues that having celebs in advertisements is misleading and insults intelligence of the audience. She supports her argument by giving examples, like questioning why they think that someone will buy a suv just because some attractive famous person is pretending to drive it to get paid. The authors purpose is to persuade her audience to boycott this kind of advertising so people are not mislead anymore. The author establishes a kind of sarcastic tone for her audience, the people watching these advertisements. Jozi's argument is agreeable because most celebrities do not give an honest opinion and some advertisements may mislead people. A reason

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Chapter 4, we learned the various aspects of an audience, when preparing a written or electrical document. How did I consider my audience needs and interests as I developed the presentation about Great Calls marketing strategy? I put myself in their shoes and considered the expectations that a manager of a large cellular company would expect. I recognized their time is valuable and I would need to be quick and direct. I also thought that I would have to put together a presentation that was professional and eye catching and brought valuable information to helping them direct the company to a new solution to increase customer attention. Who was my audience? The people I am presenting to are five managers of Genuine Cellular, who I assume are…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Sue Jozui in her passage, about how advertisements use celebrities that are famous and known worldwide to talk about how the items they are representing are so well even though they might not even use it. The author supports her argument by first stating that the audience is supposed to take the celebrities word for how the product functions. But if you think of it they might just be doing it for the money and extra fame they'll get. she continues by stating that people should trust store brand items as much as they trust the big name products. The authors purpose is to tell consumers of products not to trash items because celebrities are not endorsing the product so that consumers would understand.The author Sue Jozui an annoyed tone for the…

    • 200 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In the sample essay question Jozui is taking a major stand against advertisers who use big name celebrities to promote their products. Jozui feels that as the audience who watch these ads, the ad companies are trying to insult our intelligence by having us believe that if this celebrity is owns “A”, then we also must own “A” if we want to be great like them. I agree with here analysis of the situation and will address it in the first paragraph, but strongly disagree with her conclusion to the statement.…

    • 313 Words
    • 2 Pages
    Good Essays
  • Good Essays

    There are some amazing speakers out in the world, whose main purpose is to educate, inform and makes their lives better. However there are those who do it solely for the purpose to get massive amounts of money and get rich. An individual who has fooled millions and has scammed numerous individuals is Tai Lopez. Tai is popular individual on YouTube and actively puts ads everywhere conveying how he owns Lamborghinis and a huge house and that he can help you find your life’s purpose. Too good to be true? Yes! He is a major scammer online who has driven people towards him by his seminars, charging them large amounts just to convey vague information that is common sense and completely useless. One example of this is in his hour long seminar of “Secrets to…

    • 481 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Sue Jozui in her passage, argues that people should reject celebrity endorsed advertisements. The author supports her claim by first stating that this kind of marketing is insulting to the intelligence of the audience. She continues by suggesting consumers should boycott this type of marketing. The author’s purpose is to persuade her readers to go against celebrity endorsed advertisements, so that advertisers will stop using celebrities to convince people to buy their product. The author uses an outraged tone for her readers.…

    • 508 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    In the short science-fiction novel The Girl Who Was Plugged In by James Tiptree, Jr. (the pen name of Alice Bradley Sheldon), formal advertising as it is known has been banned. However, the businessmen of the fictitious GTX cooperation have no problems getting around this new law. They know, just as the advertising executives of today know, that it is human instinct to admire and emulate the actions of those they view as successful, and that people will covet the products and services they see being used by the beautiful and glamorous. People will always strive for the fame and fortune of the celebrities they see parading across their television screens and plastered on magazine covers. There are times when these role models can be positive;…

    • 1191 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Goo Josui

    • 454 Words
    • 2 Pages

    Josui in her passage is explaining that advertisers use famous celebrities to promote their products. The author supports her claim by first explaining her evidence on how companies use famous actors to promote certain products. She continues by saying,”This kind of marketing is misleading and insults the intelligence of the audience.” The author’s purpose is to get the audience to see how companies use actors and famous people to promote products in order to get the audience’s attention to checkout the actual product instead of listening to a famous person talking about it on TV. The author establishes an angry tone for this passage because she wants the audience to see that you don’t need someone telling you how good the product is when you could go see the product for yourself.…

    • 454 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Print advertisements are used to persuade consumers to buy a specific product. There are several different strategies used to persuade the consumer audience. An effective and eye catching way to get the attention of consumers is to use a celebrity. Audiences may idolize and look up to celebrities, and it is more likely for them to pay attention to an advertisement with a celebrity in it rather than an ordinary person who is not well known.…

    • 532 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    There is a saying that the Jim Crow laws have not been destroyed but redesigned in today’s society. Michelle Alexander argues that today’s criminal justice and its mass incarceration systems repeat the policies related with the Jim Crow laws of the 19th and 20th century. Alexander begins building her credibility distinctly from her book “The New Jim Crow: Mass Incarceration in the Age of Colorblindness” through the use of anecdote, statistics, and repetition.…

    • 245 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Video games are having a profound effect on today’s youth and their vision of acceptance and tolerance. There have been studies that show how video games influence feelings and behavior. In the article “Playing with Prejudice: The Prevalence and Consequences of Racial Stereotypes in Video Games,” the author uses the argument techniques of ethos, logos and pathos to support his argument that stereotypes present and have various impacts on beliefs and behaviors particularly in children.…

    • 596 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Jessica Lynch is a former United States Army soldier who wrote “The truth is always more heroic than the hype”. Jessica lynch gave this speech at House Committee on Oversight and Government Reform on April 24, 2007. She shared this speech to address misinformation from the battlefield.…

    • 65 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    At the Local University, the English departments has strict attendance rules for their freshman writing course, which states that if a student misses three class, each class after that would cost them one letter grade for each absence. Entering freshman year, most students do not learn much responsibility to help them tend to their own needs. Students need to find a balance between their newly found freedom and their academics, in doing so it forces them to be mature and prepared. Professors understand that they are not only teaching students the subjects but they are teaching them how to succeed in college by giving out work and deadlines to prepare them to work in the real world. People that oppose this attendance policy…

    • 757 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Diction

    • 452 Words
    • 2 Pages

    olution is to boycott this kind of advertising and legislate rules and guidelines for the advertisers. Although it is true that these types of advertisements are deceptive and disappointing, I disagree with Jozui’s solution because advertising is just another average appeal. Maybe her solution is not the best oIn the prompt, Sue Jozui claims that advertisers use celebrities’ testimonials over their products to gain the approval of the consumers. She identifies this as a problem because it is a misleading type of marketing that insults the intelligence of the audience. She argues that we should not fall for their tricks because the celebrities are getting paid to promote their products; however, this does not mean they actually approve of them or even use them. Her sne out there. I believe that making legislate rules is going a bit too far.…

    • 452 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Jozui's Argument Analysis

    • 511 Words
    • 3 Pages

    Jozui’s argument in this quote is that advertising that use celebrities to endorse or promote the product is not effective at all and rather insulting to the person watching said advertisement. She also argues that because this is insulting to the consumer, there should be rules and guidelines for advertisers to follow so that the advertisement is more effective and does not at all insult the viewer’s intelligence at all.…

    • 511 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Advertisements clearly play a huge role in society today; it seems as if there is a promotion for a new product around every corner. Advertising is how many companies are able to sustain their businesses and to gain more profits. However, some have criticized advertisements for their influence on people. While advertisements can draw in new customers, they can also cause people to be less mindful about what they are actually buying. Sometimes advertisements can even be misleading, which is a cause of scorn for some.…

    • 1057 Words
    • 5 Pages
    Good Essays