Jozui's Arguments Against Celebrities

In the sample essay question Jozui is taking a major stand against advertisers who use big name celebrities to promote their products. Jozui feels that as the audience who watch these ads, the ad companies are trying to insult our intelligence by having us believe that if this celebrity is owns “A”, then we also must own “A” if we want to be great like them. I agree with here analysis of the situation and will address it in the first paragraph, but strongly disagree with her conclusion to the statement.

To begin Jozui states that, “Advertisers frequently use the testimony of a celebrity to support a claim”. I most definitively agree, for example as an avid TV watcher I have seen a good amount of commercials and whenever there is a big company (Pepsi) trying to promote a new product, there is almost always a celebrity in the ad. I usually do not care for the celebrity, but for their definitely will be a huge fan watching who will care. In addition, they greatest combination of a commercial has to be the “athlete promoting athlete gear”. “A football star touts a deodorant soap, a tennis pro gets stamina from Brand X cereal”, as people watch these they see their “heroes” and believe that if they do what athletes do they can become like them.
Provided that advertisers use these celebrities to mislead the viewers, it also is the reason they have sales. Having celebrities make appearances sells and isn’t that what advertisements are for?

To conclude with, Jozui make interesting points about how advertisers mislead the audience. I agree with Jozui analysis of the situation, but have to disagree with Jozui’s proposition of boycott these types of