Where in the World Is Disney
or
WHERE IN THE WORLD IS DISNEY?
BFP1100 Professional Development 1
Assessment 3a
Summated date: 25/01/2012
Executive summary
This report aims to describe about the Disneyland in Rio de Janeiro. At first the fun entertainment Disney land came from the Paris which was opened in July 1955 and was operated by the French company. With huge population and its good profit it then expands to other country in Japan, Hong-Kong but due to culture and language issue it didn’t get that profit they expect. Then the fun entertainment expands and moves to Rio de Janeiro.
Rio de Janeiro is a colourful city with tourism with a beautiful various attractions. Disney in Rio de Janeiro is the 30th largest country in the world. It was established in 17th 1955 and is still running through worldwide. On this report we will talk about the Disney back ground issues: in Hong Kong there were issues about the design of the park because it different than all the other theme parks in the world because of the Chinese culture and also due to high crime rate, high price, financial constraint, transportation, language etc. In Disney bottom lines we will talk about the three bottom lines: enterprise social responsibility, company governance and ethics or culture because Disney land is now giving importance to triple bottom lines in all their business. It will make a good reputation and good position in stakeholders as well as customers. It will lead them to success. In selection criteria we will talk about the basic criteria for world Disney land that has include a large area of flat expand land and is situated in the city with significant tourism, reliable communication and also mild weather for year- round operations. The city should also consist of most reliable means of transports from around the world. In city background Rio de Janeiro we will talk about the background of candidate city which has the second large economy in Brazil. Many universities and institutes located in the
WHERE IN THE WORLD IS DISNEY?
BFP1100 Professional Development 1
Assessment 3a
Summated date: 25/01/2012
Executive summary
This report aims to describe about the Disneyland in Rio de Janeiro. At first the fun entertainment Disney land came from the Paris which was opened in July 1955 and was operated by the French company. With huge population and its good profit it then expands to other country in Japan, Hong-Kong but due to culture and language issue it didn’t get that profit they expect. Then the fun entertainment expands and moves to Rio de Janeiro.
Rio de Janeiro is a colourful city with tourism with a beautiful various attractions. Disney in Rio de Janeiro is the 30th largest country in the world. It was established in 17th 1955 and is still running through worldwide. On this report we will talk about the Disney back ground issues: in Hong Kong there were issues about the design of the park because it different than all the other theme parks in the world because of the Chinese culture and also due to high crime rate, high price, financial constraint, transportation, language etc. In Disney bottom lines we will talk about the three bottom lines: enterprise social responsibility, company governance and ethics or culture because Disney land is now giving importance to triple bottom lines in all their business. It will make a good reputation and good position in stakeholders as well as customers. It will lead them to success. In selection criteria we will talk about the basic criteria for world Disney land that has include a large area of flat expand land and is situated in the city with significant tourism, reliable communication and also mild weather for year- round operations. The city should also consist of most reliable means of transports from around the world. In city background Rio de Janeiro we will talk about the background of candidate city which has the second large economy in Brazil. Many universities and institutes located in the
References: Company Responsibility Report (March 2008) Corporate Responsibility [online] Available from <http://corporate.disney.go.com/responsibility/index.html> [19/01/2012] Disney Dreamer (1998) Walt Disney Quotes [online] Available from< http://www.disneydreamer.com/walt/quotes.htm>[19/01/2012]