Where in the World Is Disney

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WHERE IN THE WORLD IS DISNEY?

BFP1100 Professional Development 1
Assessment 3a
Summated date: 25/01/2012

Executive summary
This report aims to describe about the Disneyland in Rio de Janeiro. At first the fun entertainment Disney land came from the Paris which was opened in July 1955 and was operated by the French company. With huge population and its good profit it then expands to other country in Japan, Hong-Kong but due to culture and language issue it didn’t get that profit they expect. Then the fun entertainment expands and moves to Rio de Janeiro. Rio de Janeiro is a colourful city with tourism with a beautiful various attractions. Disney in Rio de Janeiro is the 30th largest country in the world. It was established in 17th 1955 and is still running through worldwide. On this report we will talk about the Disney back ground issues: in Hong Kong there were issues about the design of the park because it different than all the other theme parks in the world because of the Chinese culture and also due to high crime rate, high price, financial constraint, transportation, language etc. In Disney bottom lines we will talk about the three bottom lines: enterprise social responsibility, company governance and ethics or culture because Disney land is now giving importance to triple bottom lines in all their business. It will make a good reputation and good position in stakeholders as well as customers. It will lead them to success. In selection criteria we will talk about the basic criteria for world Disney land that has include a large area of flat expand land and is situated in the city with significant tourism, reliable communication and also mild weather for year- round operations. The city should also consist of most reliable means of transports from around the world. In city background Rio de Janeiro we will talk about the background of candidate city which has the second large economy in Brazil. Many universities and institutes located in the centre of this city. And in recommendation we will recommend that Rio de Janeiro is one of the most visited places in South America. The 2014 FIFA World Cup and the 2016 Summer Olympics will be hosted in this city.

Table of Contents
Introduction……………………………………………………………………5 Disney Background Issues……………………………………….…………....5 Disney bottom lines…………………………………………………………....7 Selection criteria………………………………………………………………9 Candidate City Background……………………………………………………10 Mind Map...........................................................................................................11 Dunker diagram..................................................................................................11 KT Analysis........................................................................................................12 Recommendation……………………………………………………………..13 Conclusion……………………………………………………………………13 References list…………………………………………………………………14

Introduction
Walt Disney started in America in 1920s and now it’s a worldwide and global corporation. Today Walt Disney has reached everyone on the planet through media and now it’s moving to different countries to spread the vision of happiness through the theme parks. Walt Disney has opened theme parks in Hong Kong, Paris, and Tokyo, and now it moving to Rio-de Janeiro in Brazil to open another world of entertainment there.

Disney background issues
As we mentioned before Walt Disney has located in Hong Kong, Paris, and Tokyo. But not in all of these three countries the company got the same acceptance, we are going to analyse what are the issues behind this moving. * Walt Disney in Honk Kong:

In 2005 Walt Disney the company signed the agreement with Hong Kong to open a Disneyland amusement park. Hong Kong as we know it today is one of the most active economies in Asia and in the world and their economy is always in growth and development, and...
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