Communications for Accountants / COM/530
September 13, 2010
Deborah Elver, MBA, CPA
The Walt Disney Company
Walt Disney founded the Walt Disney Company in the late 1920s in order to provide families across America and around the world with quality entertainment for every member in the family. Disney created entertainment for families in several different ways. The first being their television programs, which include animated and live movies, and animated and live television shows. The company even has their own television network called the Disney Channel. Another way that the Disney Company provides entertainment for families is their theme parks. The culture of the Walt Disney Company can be described as unique in several ways, and it shows how Disney has been able to succeed. First, the employees are not considered employees, but rather as “cast members”, and any visitors to their studios and parks are considered as “guests”. There are six main values that makes Disney stand out; 1) innovation, 2) quality, 3) community, 4) storytelling, 5) optimism, and 6) decency (Culture, n.d.). Along with the culture making the Disney Company successful, the company’s ability to communicate also helps to make the successful. Communication has played a major role in the Walt Disney Company ever since the company first started. According to the article “Working their Magic: Disney Culture molds happy employees”, “Disney strongly believes extensive communication is key to a satisfied workforce” (2003). Walt once stated, "You've probably heard people talk about conservation. Well, conservation isn't just the business of a few people. It's a matter that concerns all of us. It's a science whose principles are written in the oldest code in the world, the laws of nature. The natural resources of our vast continent are not inexhaustible. But if we will use our riches wisely, if we will protect our...