The Walt Disney Company
EXECUTIVE SUMMARY The Walt Disney Company is the indisputable leader among international entertainment companies. It encompasses an array of cable, radio and broadcast. It produces animated films, live stage plays and musical recordings. It owns various parks and resorts, vacation clubs and cruise lines. Also, a great variety of consumer products is provided by the company. Geographically, the company operates in Europe, Latin America, North America and Asia Pacific. This work includes the analysis of external environment which have an influence on The Walt Disney Company. External environment includes political, economic, social and technological factors. This analysis will help to choose valuable strategic decisions, which may be used for finding threats and opportunities and for maintenance of company’s state on the level, necessary for goal achieving.
INTRODUCTION
The aim of this work is to analyze the indirect external factors which influence the organization. The indirect external factors are factors, which may not have a direct and immediately influence on the company but despite this fact can affect it. Such factors include: the state of economy, science and technology development, socio-cultural and political change, briefly-PEST.
So, for this work, I decided to choose Walt Disney Company. It was always interesting to me how this, one of the world-famous and internationally recognized leading companies in the entertainment industry works, what strengths and weaknesses this company has and under the impact of what factors it operates.
The Walt Disney Company, a world leader in the entertainment industry, was founded by Walt Disney in 1923. Disney is listed as one of most expansive brands in the world. In 2009 company’s revenue amounted to 36, 1 billion dollars. Disney Company actively operates in 172 countries and represents 1300 radio and TV channels which broadcast in 53 languages. Disney it is one of the world’s largest licensor and
INTRODUCTION
The aim of this work is to analyze the indirect external factors which influence the organization. The indirect external factors are factors, which may not have a direct and immediately influence on the company but despite this fact can affect it. Such factors include: the state of economy, science and technology development, socio-cultural and political change, briefly-PEST.
So, for this work, I decided to choose Walt Disney Company. It was always interesting to me how this, one of the world-famous and internationally recognized leading companies in the entertainment industry works, what strengths and weaknesses this company has and under the impact of what factors it operates.
The Walt Disney Company, a world leader in the entertainment industry, was founded by Walt Disney in 1923. Disney is listed as one of most expansive brands in the world. In 2009 company’s revenue amounted to 36, 1 billion dollars. Disney Company actively operates in 172 countries and represents 1300 radio and TV channels which broadcast in 53 languages. Disney it is one of the world’s largest licensor and