The Walt Disney Company is the indisputable leader among international entertainment companies. It encompasses an array of cable, radio and broadcast. It produces animated films, live stage plays and musical recordings. It owns various parks and resorts, vacation clubs and cruise lines. Also, a great variety of consumer products is provided by the company. Geographically, the company operates in Europe, Latin America, North America and Asia Pacific. This work includes the analysis of external environment which have an influence on The Walt Disney Company. External environment includes political, economic, social and technological factors. This analysis will help to choose valuable strategic decisions, which may be used for finding threats and opportunities and for maintenance of company’s state on the level, necessary for goal achieving.
The aim of this work is to analyze the indirect external factors which influence the organization. The indirect external factors are factors, which may not have a direct and immediately influence on the company but despite this fact can affect it. Such factors include: the state of economy, science and technology development, socio-cultural and political change, briefly-PEST. So, for this work, I decided to choose Walt Disney Company. It was always interesting to me how this, one of the world-famous and internationally recognized leading companies in the entertainment industry works, what strengths and weaknesses this company has and under the impact of what factors it operates. The Walt Disney Company, a world leader in the entertainment industry, was founded by Walt Disney in 1923. Disney is listed as one of most expansive brands in the world. In 2009 company’s revenue amounted to 36, 1 billion dollars. Disney Company actively operates in 172 countries and represents 1300 radio and TV channels which broadcast in 53 languages. Disney it is one of the world’s largest licensor and the largest publisher of children’s literature all over the world. In Europe and Latin America Disney tops the list of video distributors. Since the moment of its foundation, Disney and all its structures have been staying faithful to their main principle - to create only high quality production in the entertainment segment with the help of use of rich experience, which was accumulated by long years of successful work. Nowadays, Disney Company shares its power and operations between four key divisions: Studio Entertainment, Parks and Resorts, Consumer Products and Media Networks. Each of these divisions provides different market segments with distinct products and services. However, all divisions are similar in their aim “To make people happy” and creative imaginative efforts to “reach hundreds of millions of people worldwide and provide them with incredible entertainment experiences”.
1) Studio Entertainment.
The Walt Disney Studios distributes animated films under: Walt Disney Pictures, which includes Walt Disney Animation Studios and Pixar Animation Studios; Disney Toon Studios – Touchstone Pictures, Hollywood Pictures and Miramax Films; Walt Disney Studios Motion Pictures International which serves as the studio’s international distribution arm; Walt Disney Studios Home Entertainment which distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide; Disney Music Group which distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records. 2) Parks and Resorts.
Disney’s Parks is not just home to Disney’s favorite characters but the place “Where Dreams Come True”. In 1952, Walt Disney formed Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, parks and resorts have grown and spread to the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney and...