GPS-based vehicle tracking and fleet management solution
AS PARTIAL FULFILLMENT OF PGDM, 2ND YEAR
IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT
(APPROVED BY AICTE, MINISTRY OF HRD, GOVT. OF INDIA)
2011 - 2013
I, Soumitra Kisku hereby declare that this project is the record of authentic work carried out by me during the period from 15th May 2012 to 14th July 2012 and has not been submitted earlier to any university or institute for the award of any degree/ diploma etc.
Name of the Student:
CERTIFICATE FROM COLLEGE
This project has been an honest and dedicated attempt to make the analysis on marketing material as authentic as it could. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it.
During this period, I had the pleasure of working closely with accomplished organization people who shared with me their experience and helped me in completion of my research.
I express my sincere thanks to my project guides and my institute faculty for guiding me.
Lastly I am grateful to my parents who been my mentors and motivators. I am also thankful to all my batch mates who have been directly or indirectly involved in successful completion of this project.
TABLE OF CONTENTS
Objectives and Scope Of The Project.
Background Introduction / Synopsis Of The Project.
Basic introduction of the project,
Organizational hierarchy and department
Methods & Tools adopted for analysis,
Techniques for analysis,
Pictorial / Graphic / pie charts, presentation of data.
Observations / Findings.
Suggestions / Recommendations.
CHAPTER NO 1
Objectives and Scope of the Project
Objectives Of The Project:
The followings are the main objectives of my research project
To know the consumer awareness about Vehicle Tracking System •
Measuring Customer Satisfaction in terms of product, service, pricing •
Identify the potential customers for Vehicle Tracking System in Pune •
To know Vehicle Tracking System is helping Tours and travels, Transporters, Logistics companies, Heavy vehicle owners, Car showrooms and schools.
Scope of the Project:
The project includes direct interaction with the customer and this help me to know the awareness of vehicle tracking system among the various business owners. It also helps me to know the potential customers for vehicle tracking system. This study is of great importance for me as well as the company which will know about the customers’ preferences to buy vehicle tracking system. •
The results obtained will give an overview of the different criteria based on which an existing customer can be used to generate sufficient leads for the company. •
The study can be helpful in taking decision so as to improve the approach towards customers for getting reference and service. •
This project also helps to know how an organization works in real environment and under different market scenario. •
To increase the awareness about VTS among various business owners. •
To determine the overall image of vehicle tracking system in Pune.
Background Introduction / Synopsis of the Project
Vehicle Tracking System in India
Vehicle tracking system is not much popular in India as it is in infant stage of development. But in recent...
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