Green Marketing Project Report
TABLE OF CONTENT Serial No. | Topic | Page No. | 1 | Acknowledgement | 1 | 2 | 1.Chapter 1: Introduction | 2 | 3 | Brief Description | 3 | 4 | Need of the Project | 4-9 | 5 | Literature Review | 10-12 | 6 | Objective of Study | 13 | 7 | Research Methodology | 14 | 8 | 2.Chapter 2: National and International scenario | 15-16 | 9 | 3.Chapter 3: Presentation, Analysis and Findings | 17-19 | 10 | 4.Chapter 4: Conclusion and recommendation | 20-21 | 11 | Bibliography | 22 | 12 | Annexure | 23-24 |
ACKNOWLEDGEMENT
We are immensely overjoyed to acknowledge our sincere thanks to my faculty guide Prof. Bipin Choudhury, for providing necessary guidance during our project. We would also like to thank him for his invaluable advice and inputs throughout the duration of the project. He ensured that we were always at ease with what we were doing and constantly provided me with the macro perspective to any issues that we faced so that we was able to move in the right direction.
Page 1
1. CHAPTER 1: INTRODUCTION
In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. There has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy.
It also focuses some of the problems with green marketing. It also discusses the keys to green marketing and how firma are using green marketing. This report also stresses upon the effect
ACKNOWLEDGEMENT
We are immensely overjoyed to acknowledge our sincere thanks to my faculty guide Prof. Bipin Choudhury, for providing necessary guidance during our project. We would also like to thank him for his invaluable advice and inputs throughout the duration of the project. He ensured that we were always at ease with what we were doing and constantly provided me with the macro perspective to any issues that we faced so that we was able to move in the right direction.
Page 1
1. CHAPTER 1: INTRODUCTION
In today's business world environmental issues plays an important role in marketing. All most all the governments around the world have concerned about green marketing activities that they have attempted to regulate them. There has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discuss why going green is important and also examine some of the reason that organizations are adopting a green marketing philosophy.
It also focuses some of the problems with green marketing. It also discusses the keys to green marketing and how firma are using green marketing. This report also stresses upon the effect
Bibliography: Page 10 Some of the marketing practices which lead to the failure of green marketing during this period are (Peattie and Crane 2005):