Using Old Cell Phones to Rock Out a Newer Samsung Technology

Only available on StudyMode
  • Download(s) : 107
  • Published : May 9, 2013
Open Document
Text Preview
In the twenty-first century that we are living in, different brands of cell phones to use include the Blackberry, Nokia, Droid, and many others. One of the most popular brands is Samsung. The Samsung group who makes the product is "a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. Lee Byung-chull founded Samsung in 1938 as a trading company" (Wikipedia). Throughout many years, Samsung has competed with many other employers, and now, the number one employer competing with Samsung Galaxy would be Apple and their iPhone. The old style of phones featured in one of the Samsung ads represent a new product Samsung has made.

According to the ad, Samsung is trying to say to the audience that to represent the slogan, you would use a picture to convey that this is a different way of showing their product without actually showing it. The picture or somewhat in a way a "sculpture" is old phones all together to shape of a human who is at a show with their hands up, swaying to the music. This picture connects with the slogan "Express your musical side", meaning that if you buy Samsung phones, then everyone can feel their musical side again, no matter how young or old. They are also trying to express this by using a black and a darkish blue as the background to illuminate what could be, such as going to see your favorite band or musical artist. The makers of this ad could have use their product they are trying to sell to shape the body, but instead they are using old type of cell phones to display. There is this quote called "Sometimes, it's better to bring out the old to show off the new".

Some of the reasons why or what the makers would have thought while coming up with this ad would be the audience and who it is being directed to. You would need to think what their ad is directing to and the different people to buy their product. By looking at this ad, the audience that directing to would not be the same for all the ages. The...
tracking img