Ad Analysis

Topics: Tommy Hilfiger, Elmira, New York, Dress shirt Pages: 3 (1073 words) Published: October 7, 2013

Hilfiger
UNIVERSITY CLUB
cärpe-díem mañana

Scrolling through the September 2013 issue of Vogue you will come across a Tommy Hilfiger advertisement. The name of this ad practically says it all, because there’s a family in it seeing their daughter/sister off to college, so therefore they’re apart of the University Club. At first glance you notice a girl (now woman) going off to college with her mom and dad as well as what it seems to be two random guys. However, when you look a little bit closer at it you notice that the “2 random guys” aren’t so random at all, they’re also a part of the first year college students’ family. When you figure that out, you then realize that it’s portraying the All-American family as well as the All-American dream. The All-American feel of this ad and many more of Tommy Hilfiger’s ads are known to portray the preppy style in the world of fashion. Some aspects of this ad that the designer is trying to convey is that you will look good in their clothing, that it can be worn by anyone no matter the phase of their life, and it doesn’t matter if you’re older or younger Tommy Hilfiger can be for you.

According to Murray’s 15 Basic Appeals in Advertisement the Need for aesthetic sensations is prominent in this Ad (Murray 153). Taking an even deeper look into the ad, you notice everyone who is in it is very well put together and looks almost perfect. For instance, the first brother, who’s standing behind the car has a perfect smile plastered on his face. He is wearing a Tommy Hilfiger button down shirt and on top is a gray sweater and a navy blue letterman jacket with none other than a red Tommy Hilfiger patch on the upper left side of it. The mom is sitting down on a suitcase with a glass of orange juice in her hand. She’s sporting a slight smile with sunglasses on while wearing a black turtle neck with khaki corduroy pants, a velvet burgundy blazer, a pearl necklace resting perfectly around her neck, and of course perfectly...
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