Samsung Analysis

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MANAGEMENT STRATEGIQUE DES COMPETENCES

Professor Edmond Passe

1/Identify the ressources and competencies of an organization with which you are familiar using Exhibits 1 and 2 (WA).

I decided to undertake an analysis of the Samsung company because I spend a full year in South-Korea, from july 2011 until august 2012. Hence, Samsung is an extremely important conglomerate in this country, working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports.

Samsung is well known for their electronic product created by the electronic subsidiaries of the company, Sansung Electronics. Their flagship phone, currently being the Samsung Galaxy S3 sold over 40 millions units. They produce TV, Computer, Display, semiconductors, Cameras...

But if Samsung is mainly known in the western countries for the Samsung Electronics subsidiaries, it is possible in Korea to live your whole life with Samsung products.

Indeed, among the subsidiaries, we can find Samsung Life Insurance, Samsung Heavy Industries (mainly a shipbuilder subsidiarie), Samsung C&T...

There is even some « Samsung Cities », like the Suwon Samsung Digital City. It is areas where only the Samsung employees and their families are allowed to get in. Here, there is appartment, school, hospital, entertainment, and everything one's need to lead a life, except that everybody around you is working for samsung.

Indeed, Samsung is producing itself almost all the component the company need. So there is enourmous production needs, that lead to enourmous production site. Many of the Samsung employee have so no other choice than living on site with their family.

If I am introducing this company that way, it is in order to help us understanding some of the most valuable asset of the company.

Samsung has won the trust and the loyalty over thousand of workers who are willing to go the extra mile for the company. Korea is famous to have one of...
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