Under Armour Swot
Build, fuel and accelerate the power of the Nike portfolio by creating innovative, “must have” and sustainable products, building deep personal consumer connections, and delivering compelling consumer experiences at retail and online.
Strengths:
• • • • • •
Opportunities: Strong global brand equity Proven market leader Unmatched brand visibility Innovative and compelling products Authenticity Ability and means to focus • Divestiture of Umbro and Cole Haan
•
Leader in sustainability
•
Reduce negative impact of manufacturing on the environment and communities
•
Expand on differentiated product lines
•
Niche retail stores, e.g. Nike Running in NYC
• •
Migrate from mature to young markets Capitalize on global target …show more content…
Fuelband, Nike+
Weaknesses: • Lack of expertise in new markets and technology • E.g. Software technology flop • Slow response to market volatility • Over expansion into differentiated products • Dilution of brand • Market saturation
Threats:
• • • •
Competitor entrance • E.g. Under Armour “I Will” campaign Macroeconomic slowdown Product cannibalization Athlete reputational challenges • Lance Armstrong, Tiger Woods, A-Rod
Section 1: Nick Bazarian, Jesse Lampert, Jorge Magana, Cara McKenna, Jan Tomaszewski, Karen Zhang
Study Group 2
Nike Revenue¹ by Geographic Regions
$2,500
$2,298 $3,718 $2,041 $2,413 $1,630 $822 $1,354 $1,309 $2,419 $2,564 $2,737 $1,828 $926 $882 $1,743 $1,742 $1,247 $999 $3,868 $4,320 $4,139 $3,839 $2,198 $773 $2,060 $1,040 $4,144 $3,411 $835 $2,539
$791
$2,453 $1,287
$1,200
$4,128
$10,387 $8,839 $6,661 $6,778 $6,697 $7,579
2008
Japan
2009
North America
2010
Western Europe Emerging Markets
2011
Central & Eastern Europe Global Brand Divisions
2012
Greater China Other Businesses
2013
¹ Figures in Thousands of USD FYE 2013 Nike
Strengths:
• • • • • •
Opportunities: Strong global brand equity Proven market leader Unmatched brand visibility Innovative and compelling products Authenticity Ability and means to focus • Divestiture of Umbro and Cole Haan
•
Leader in sustainability
•
Reduce negative impact of manufacturing on the environment and communities
•
Expand on differentiated product lines
•
Niche retail stores, e.g. Nike Running in NYC
• •
Migrate from mature to young markets Capitalize on global target …show more content…
Fuelband, Nike+
Weaknesses: • Lack of expertise in new markets and technology • E.g. Software technology flop • Slow response to market volatility • Over expansion into differentiated products • Dilution of brand • Market saturation
Threats:
• • • •
Competitor entrance • E.g. Under Armour “I Will” campaign Macroeconomic slowdown Product cannibalization Athlete reputational challenges • Lance Armstrong, Tiger Woods, A-Rod
Section 1: Nick Bazarian, Jesse Lampert, Jorge Magana, Cara McKenna, Jan Tomaszewski, Karen Zhang
Study Group 2
Nike Revenue¹ by Geographic Regions
$2,500
$2,298 $3,718 $2,041 $2,413 $1,630 $822 $1,354 $1,309 $2,419 $2,564 $2,737 $1,828 $926 $882 $1,743 $1,742 $1,247 $999 $3,868 $4,320 $4,139 $3,839 $2,198 $773 $2,060 $1,040 $4,144 $3,411 $835 $2,539
$791
$2,453 $1,287
$1,200
$4,128
$10,387 $8,839 $6,661 $6,778 $6,697 $7,579
2008
Japan
2009
North America
2010
Western Europe Emerging Markets
2011
Central & Eastern Europe Global Brand Divisions
2012
Greater China Other Businesses
2013
¹ Figures in Thousands of USD FYE 2013 Nike